18 INTERVIEW
NYSCC in good stead going forward, even as an addition to the in-person events? GM: I believe so. The analytics that we have every single month, show how engaging and how many participants we were able to attract with conversion rates. More than fifty-five percent, on average for the whole year! We’re very proud of it. And this will in the future complement some of our on-site programs.
PC: And the reach has suddenly expanded hugely, hasn’t it? GM: Yes, I’m so happy to see whenever I access the webinars, and see the questions coming in. “Hi, this is X, Y and Z from Sao Paolo”, “Hi. X, Y and Z from Germany”. I was just very proud of that aspect.
PC: How are plans progressing now for next year? Obviously, difficulties are still there with regard to planning events. GM:We are preparing for the best and for the worst. We have Javits scheduled in May which will be supported with an enhanced digital version as well. We are constantly monitoring the situation in New York – and obviously, are beholden to all state/federal guidelines. However, we are preparing for every scenario. We have monthly board meetings and discuss options – and right now we are proceeding. Being our membership has the voice of both the exhibitor (supplier) and attendee (brands/contract manufacturers), we have been monitoring the pulse of the situation. What is exciting to me is the fact that the At Home Live Series is running full steam ahead. We have already identified their
line-up for the next 12 months. So in that respect, the At Home Live Series is going to be a regular online webinar every month. And it is amazing how quickly the program and content came together.
PC: How do you feel the cosmetics industry as a whole has responded to the pandemic? GM: The scientists are responding pretty well. I think they’re pivoting in ways that I haven’t seen before and they’re acting with agility. It’s amazing, because it’s so different to any other situation the human race has ever experienced. Scientists are more excited
now to find ways to cater to their consumers who are needing all these benefits during the pandemic more than anything else. Also in the market forecasting, the zip categories, sales are going down, which from the outside, that might scare a lot of people. But on the inside, internally, people are looking to find ways to make sure they prove them wrong. And scientists are going crazy right now trying to make sure the lipsticks are withstanding the test of time. Products that can be worn
with masks, because believe it or not, on conference calls, whether or not you’re going out in broad daylight, a lot of people are still wearing lipsticks from 8am!
PC:We have heard this too. People are still face to face, it’s just through a different medium. GM: Yes, so now it’s important to ask what kind of products are you going to offer to help them do what they are doing? So, being on the screen, what would that entail? What kind of claims can you make?
What kind of product benefits can you make? Can you provide these when they’re doing their Zoom calls?
PC:Would you say there is a lot of fast-tracked innovation happening at the moment in colour cosmetics? GM: Yes, I would say so. And there has to be. Companies need to adapt to ever changing environment and more so now that the needs of consumers are changing due to the market dynamics, need states and behaviours.
PC: Has there been a change in the process of new makeup product development over the past few months at Estee? GM: No, we’re still committed to making sure our products are safe and delivering the functionality that we promise our consumers.
PC: What areas are particularly exciting you about future developments in the industry? GM: I think blue light protection is going to be really hot and explored in the next couple of quarters. Also ‘maskne’ claims are going to be an interesting exploration. It’s not really a clinical or medical term, but something that was made up and has stuck! So, these and antipollution are going to provide a lot of interesting developments.
PC: If there was one area that you wanted to be able to change about the way things are done in the industry, what would that be? GM: I think that what I would like to see change would be the regulatory commissions all over the world. Looking at the materials collectively, in harmony, not due to their regions. Because it’s always a struggle when
launching products. Is it universal - except China - is it universal except Japan? Why can we not create a Regulatory Commission who is going to look at it all in the same way? Why does it matter if we launch it in different regions? Obviously, there are big political and socio- economic reasons behind that, but for product developers, it brings the most complexity.
PC: Thanks so much for speaking with us, Gino, and we look forward to having you on our Editorial Board! You’re welcome, and I’m very excited about this opportunity on being part of the Personal Care Global editorial board. I look forward on adding value and bringing sound contribution to this publication. Gino will continue as Chairman
of NYSCC Chapter until December 2020 and will be an Executive Board Advisor under the new Chair, Susanna Fernandes, throughout 2021. Along with Susanna, the
Executive Board and event team he will lead plans for the 2021 Suppliers’ Day. The event attracts thousands of the leading players in the market and has become the showcase for the latest innovations and educational programming, on top of being an excellent networking opportunity. As one of the global epicentres
of the personal care, beauty and fashion industry sectors, New York City is a key location to source new technology and network with senior industry colleagues. The event is scheduled to take
place May 4-5 in the Javits Center in New York City, and Personal Care will keep readers up to date with the plans.
PC
Suppliers’ Day 2019. PERSONAL CARE January 2021
www.personalcaremagazine.com
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