10 NEWS Targeting cellular proteostasis
Silab has shown for the first time that skin ageing disrupts the protein balance (or proteostasis), following highly degraded protein production, and limits the activity of the UPR pathway. Faced with this observation, Silab Research has developed Erisium, an anti-ageing active ingredient that maintains cellular proteostasis by: ■ Reactivating the UPR pathway and thereby reducing the endoplasmic reticulum stress; ■ Limiting the inflammaging process;
■ Restoring matrix dynamics. With its global anti-ageing
action, Erisium (INCI name: Oryza sativa (Rice) Extract) is a patented solution of natural origin at 99% (ISO 16128) and respecting biodiversity regulations. Available in aqueous solution (recommended amount: 0.5 to 2.5%) this active ingredient is compliant with international cosmetic regulations (Europe, United States, Japan, China, etc.). Tested on Caucasian and Asian
panels, Erisium provides an anti- wrinkle and radiance-booster effect.
The power of scent to provide wellbeing
Firmenich Fine Fragrance annual trends presentation Mind, Nose + Matter focuses on the theme of Re-Generation, giving customers unique insights into how the power of scent can improve wellbeing globally every day. Based on key proprietary Firmenich market research studies – Conscious Consumer, Premium Wellbeing, COVID-19 Social Media Insights and Post- COVID-19 Surveys – the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms. The five Mind Nose + Matter
Re-Generation platforms are: ■ Reunion – a desire to return to our “roots”, exploring the nature/nurture connection, highlighting biodegradable and renewable fragrances for tomorrow. ■ Innocence – embracing the wonder of the “unknown” through unstructured play, featuring a brand-new Firmenich Smell-the-Taste. ■ Order – a need to relieve
anxiety and find structure through calmness and control, touching on antibacterial claims and the use of Artificial Intelligence to bridge humans and machines. ■ Danger – harnessing chaos to create enhanced pleasure and fantasy. ■ Revelation – a state of rebirth and balance that creates a sustainable environment, exploring Firmenich’s new White Biotechnology ingredients and upcycling.
Firmenich President, Fine
Fragrance Worldwide, Jerry Vittoria, said: “Mind Nose + Matter delivers an exclusive platform for co-creation with our Fine Fragrance customers, based on consumer insights, trends and vision, showcasing new technology, innovation and creative inspiration. We dissect the most current and relevant issues facing consumers today, and show how Re-Generation can improve our future.”
Q Find more on fragrance innovation at
personalcaremagazine.com
Silab’s new rice extract active helps maintain cellular proteostasis.
New partnership in Malaysia
Azelis has a new distribution partnership with Gattefossé. Effective 1 January 2021, Azelis will distribute in Malaysia the complete product range of Gattefossé for Personal Care. Celebrating this year their 140th anniversary, Gattefossé has built an extensive expertise in two complementary fields: oleo- chemistry and plant extraction. Jacqueline Hoe, Asia Pacific business development manager Personal Care at Azelis, said: “This new partnership will allow us to offer innovative ingredients in the personal care industry in Malaysia. Gattefossé’s range brings the best of science and nature to develop advanced solutions in line with the market demand, but also with the protection of our planet, a great combination for success!”
Nicholas Mun, regional
sales manager Personal Care at Gattefossé Asia Pacific, said: “Azelis’ technical expertise and market know how made them our partner of choice in Malaysia. Our product range requires focus on innovation and science to offer the right solutions to our customers.”
Formulating in the climate change age
The in-cosmetics Formulation Summit returned in November in a new virtual format. More than 148 delegates, from 34 countries, tuned in to watch a total of 19 presentations, panel discussions and main stage interviews that explored the science behind the latest cosmetic trends and gave exclusive insights into how brands can formulate in the climate change age. The three-day event was
moderated by Barbara Brockway, director, Personal Care at Applied
PERSONAL CARE January 2021
DNA Sciences. With the Summit delivered virtually for the first time, the event provided smaller, more in-depth roundtables to facilitate and drive problem-solving discussions. On the second day, eight virtual breakout sessions took place with participants offering their questions for panellists. On the third and final day, five
30-minute Live Demos offered attendees further solutions and insights into the science behind the cosmetics industry’s most pertinent trends.
www.personalcaremagazine.com
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