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products of manufacturing processes. Hydrachrysum™ (INCI name: Water & Glycerin & Helichrysum stoechas Callus Culture Lysate), Seppic’s latest moisturising active ingredient, is a Helichrysum stoechasCallus Culture Lysate extract. Its production process does not create any waste which makes it an ingredient of choice for this “waste less” lotion. Montanov™ 202 (INCI name : Arachidyl Alcohol & Behenyl Alcohol & Arachidyl Glucoside), a plant-based emulsifier, also delivers instant moisturisation properties, promoting the creation of liquid crystals. Production by-products of this emulsifier are recycled by methanisation to create energy for a full eco-design approach. Relevant videos showcasing this concept,
the formula and its sensoriality can be accessed via the following links: l
https://tinyurl.com/yxcsw68z l
https://tinyurl.com/y6o748da
Augmented Beauty Last but not least, the Augmented Beauty concept is firstly dedicated to hyper-connected consumers. Actually, social distancing has led most consumers to increase their screen time, pushing them in the Super Living lifestyle. It has also prompted the review of beauty routines to make them “visio” compatible. Makeup use has been especially impacted. Through the Augmented Beauty concept,
Seppic teams have developed Insta Shield Foundation (Formulation 3)(Fig 3), a multi- protective foundation especially preventing blue light exposure effects thanks to the extract of Hedychium Coronarium: Sakadikium™. Its light O/W texture is obtained thanks to Fluidifeel™ Easy (INCI name: Lauryl Glucoside & Myristyl Glucoside & Polyglyceryl-6 Laurate), cold processable emulsifier offering a nude skin feel, and the use of Emogreen™ L15 (INCI name: C15-19 Alkane) as a renewable alternative to silicone oils. The formula imparts hydrophilically
Formulation 3: Insta Shield Foundation Phase INCI
A Aqua/Water Glycerin
B
Titanium Dioxide - Phytic Acid - Sodium Hydroxide Iron Oxides Red - Phytic Acid - Sodium Hydroxide Iron Oxides Yellow - Phytic Acid - Sodium Hydroxide Iron Oxides Black - Phytic Acid - Sodium Hydroxide SOLAGUM™ AX (Acacia Senegal Gum and Xanthan Gum) SEPIMAX ZEN™ (Polyacrylate Crosspolymer-6) SEPIFINE™ BB (Amylopectin)
C FLUIDIFEEL™ EASY (Lauryl Glucoside & Myristyl Glucoside & Polyglyceryl-6 Laurate)
LANOL 2681 (Coco-Caprylate/ Caprate) EMOGREEN™ L15 (C15-19 Alkane) Parfum/Fragrance
D AQUAXYL™ (Xylitylglucoside and Anhydroxylitol and Xylitol)
SAKADIKIUM™ (Water & Glycerin & Hedychium Coronarium Root Extract) EPHEMER™ (Caprylic/Capric Triglyceride and Undaria Pinnatifida Extract) Phenoxyethanol - Ethylhexylglycerin Sodium Hydroxide (12% solution)
November 2020
Figure 2: This multi-purpose moisturising Waste Less Lotion was developed according to COSMOS NATURAL standard and focuses on ingredients from by-products of industrial manufacturing processes.
Formulation 2: Waste less lotion Phase INCI
A MONTANOV™ 202 (Arachidyl Alcohol & Behenyl Alcohol & Arachidyl Glucoside) LANOL 2681 (Coco-Caprylate/ Caprate) EMOGREEN™ L15 (C15-19 Alkane)
B
SOLAGUM™ AX (Acacia Senegal Gum and Xanthan Gum) SOLAGUM™ TARA (Caesalpinia Spinosa Gum)
C Aqua/Water
D HYDRALIXIR™ LD (Water & Laminaria Digitata Extract) E
Sodium Benzoate and Potassium Sorbate
HYDRACHRYSUM™ (Water & Glycerin & Helichrysum stoechas Callus Culture Lysate)
Aqua/Water
SEPIFINE™ BB (Amylopectin) Parfum/Fragrance
coated pigments for a natural coverage and a flawless complexion ideal for online meetings. Relevant videos showcasing this concept,
the formula and its sensoriality can be accessed via the links: l
https://tinyurl.com/y67spzpr l
https://tinyurl.com/yyz4ycme
Conclusion Everyone can recognise themselves in these
% w/w
Up to 100% 3.00% 8.00% 0.24% 0.68% 0.09% 0.20% 0.40% 2.00%
2.00% 2.00%
5.00% 0.20% 1.50% 3.00% 1.00% 1.00% 0.02%
% w/w
2.00% 7.50% 7.50% 1.00% 0.10%
Up to 100% 500% 1.00%
1.00% 5.00%
1.00% 0.05%
new lifestyles, at least partially. The past months have pushed us to change our habits: we have taken more time for ourselves but also for others, we have become aware of our environmental impact, and finally we have adopted new technologies into our daily communication. The Beauty Trilogy collection takes our new habits into account and is a source of inspiration in the creation of innovative ‘Post-Covid’ beauty.
PC
Figure 3: This multi-protective Insta Shield foundation prevents the exposome effects and offers a second skin-like & light texture for a natural digital look.
PERSONAL CARE ASIA PACIFIC
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