34 TEXTURES
night long. In addition to this instant gratification, it also shows long-term active care properties for fuller, thicker and healthier eye lashes. Halle Midnight Mascara is easy to use and
its smooth application is allowed by a creamy texture. The product leaves eyelashes curved for natural yet voluptuous eyes. Contrary to typical market products, this
mascara moves away from saponification as it is based on an O/W emulsion for a gentler application. Glyceryl Stearate Citrate (and) Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin and Xanthan Gum (and) Lecithin (and) Sclerotium Gum (and) Pullulan deliver an efficient pigment dispersion and suspension. Xanthan Gum (and) Lecithin (and) Sclerotium Gum (and) Pullulan itself not only is a strong functional ingredient but also shows active conditioning properties on hair. Glyceryl Stearate Citrate (and) Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin on its side has proven its efficacy in extending lashes as provides a +35% look extension in comparison to naked eyelashes (+28 % for a natural market mascara). Designed with the combination of a biomimetic peptide and a red clover extract, Butylene Glycol (and) Water (and) Dextran (and) Acetyl Tetrapeptide-3 (and) Trifolium Pratense (Clover) Flower Extract densifies lashes for a stronger self-confident look. Halle Midnight Mascara is 97.3% natural origin.
Angelina Cashmere Lipstick The Angelina Cashmere Lipstick is inspired by the glamorous intensity of 90s icon Angelina Jolie. This gorgeous ruby matte lipstick provides an intense creamy red colour but also protects against oxidative stress and smoothes lip lines. The application is easy and provides a
pleasurable lip feel thanks to a creamy texture. Finish is homogeneous, colour intensity and coverage are optimum while the cashmere feel lasts for a long time. Hydrogenated Lecithin (and) C12-16
Alcohols (and) Palmitic Acid delivers optimum coverage and comfort while insuring an efficient pigment dispersion. Simmondsia Chinensis (Jojoba) Seed Oil (and) Squalane (and) Dunaliella Salina Extract is a botanical extract of algal colourless carotenoids and protects against oxidative stress to help reduce the appearance of premature ageing. Isopropyl palmitate (and) Lecithin (and) Water (and) Swertia Chirata Extract improves epidermis regeneration and thickness leading to no lipstick migration. Angelina Cashmere Lipstick is 89.3% natural origin and designed with 100% vegan compatible ingredients.
Vanessa Blossom Blush The Vanessa Blossom Blush is inspired by the soft innocent look of 90s icon Vanessa Paradis. This soft and comfy powdery cream blush
PERSONAL CARE ASIA PACIFIC Angelina Cashmere Lipstick (Left), Vanessa Blossom Blush (middle) and Naomi Frosty Highlighter (Right)
gives a delicate pinky shade and bright cheeks. The cream-to-powder texture helps for an
easy application of the product, upon finger or by using a brush. Colour is homogeneous and the finish is ideal. Lecithin (and) C12−16 Alcohols (and)
Palmitic Acid in addition to offering an efficient powders and pearls dispersion also brings comfort upon application and a transformative texture. The creamy touch allows an easy pick- up while the premium powdery skin-feel triggers the Hygge effect. Vanessa Blossom Blush is 99.1% natural origin. The small pack is a convenient format and can be easily carried in a handbag.
Naomi Frosty Highlighter The Naomi Frosty Highlighter is inspired by
the hypnotic extravagance of 90s icon Naomi Campbell. This bouncy jelly highlighter has a nourishing, fresh and creamy feel. It activates glow for dewy face and body. Upon the finger, Naomi Frosty
Highlighter has a unique jelly, ethereal yet dense touch and an immediate fresh effect. Easy-to-use, the finish is homogeneous and subtle for optimum elegance and glow. Without Glyceryl Stearate Citrate (and)
Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin, the bouncy jelly effect would not be possible. Sodium Acrylates Copolymer (and) Lecithin brings cooling effect while the synergistic powers of the two functional ingredients allow an efficient pearl dispersion and suspension. The glow action is enhanced by the organic Damask rose olfactive extract of Pentylene Glycol (and) Rosa Damascena Flower Water (and) Rosa Damascena Flower Oil which reduces the visible signs of skin fatigue and activates vitality. In addition, Macadamia Ternifolia Seed Oil, Sodium Acrylates Copolymer (and) Lecithin and Glyceryl Stearate Citrate (and) Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin bring a global nourishing and moisturiz
ing action. Naomi
Frosty Highlighter is 98.2% natural origin and designed with 100% vegan compatible ingredients. The small pack is a convenient format and can be easily carried in a handbag. The
formula can also be imagined in a bigger format for a body application.
Conclusion Color’Ethics is one of the results of our innovation process for textures. Every year, a new formulation concept is launched and each concept counts between four to six formulae which are scaled up for sampling. In parallel, another innovation process,
leading to ‘pop up’ prototypes, is on-going with about six formulae launched per year. This second innovation way allows to create ready-to-market solutions and out-of-the-box formulae to answer short-term market trends. Both innovation ways are based on our
continuous market watch. The synergy between Lucas Meyer Cosmetics and IFF allows us to have a bigger picture on what are today’s hot topics and what will be the future trends in the coming years. We are closely working in order to have one step ahead on what will be tomorrow’s consumer’s demands. As an example, on a short-term level and in terms of makeup, we observe a big trend in eye makeup with bright colours and bold applications allowing to emphasize on eyes, the only visible zone while wearing a mask. Also linked to mask wearing, and in order
to counteract the negative effects it can have on skin, consumers will look for protection against external aggressors and hydration for their face. To fit this rising demand, have a look at our new super-hydrating ingredient Glycerin (and) Water (and) Erythritol (and) Hibiscus Sabdariffa Fruit Extract that lasts up to 72h! On a long-term level, consumers will still
look for clean products yet this time on a wider scale as it has been emphasised by the need to clean everything that is around us during the pandemic. This need can be translated through more transparency, more proof of what brands are doing and why. Also, more expectations for companies to take action for environmental, humanitarian or social causes. Last but not least, in times of uncertainty,
consumers will look for finding joy and pleasure as remedies against anxiety, stress and fear of an unsafe future. This new optimistic philosophy will be part of the rising journey toward wellbeing.
PC November 2020
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