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10 SUN CARE


Status of the sun care products market


n Sneha Varghese - Future Market Insights, India


Sun care products, once thought as must- have in summers around the globe, may have taken a beating in 2020, considering the shifting preference toward needs rather than wants. The fundamental factors driving sun care products remain intact – consumers are still wary of prolonged ultraviolet ray exposure, but restrictions on tourism, and outdoor movement, have induced sluggishness. The research conducted by Future


Market Insights provides readers with incisive industry insights on projected sales during 2020 to 2030. Of special consideration is the growth of the e- commerce channel – which has gained traction across product lines – sales of sun care products through e-commerce channels will only get stronger during the assessment period.


Skin cancer prevention: a key influencer According to the World Health Organization, the growth in the incidences of skin cancer around the world has been largely associated to the growing popularity of outdoor recreational activities and the resultant growth in exposure to sunlight. Growing awareness about the risks of


overexposure to sunlight, and recommendations by healthcare professionals for frequent application of sun


PERSONAL CARE ASIA PACIFIC


care products with over 15 SPF are among key consumer influencing factors. While these trends project a positive


trajectory for the market, awareness levels vary. In Asia Pacific and Latin America, sun care products are not bought as frequently as other skin care creams.


Nanotechnology in sun care products The Cancer Council of Australia has stated that sun care product formulations are strictly regulated for safety standards by agencies such as the Therapeutic Goods Administration to not only ensure product efficacy, but to minimise the risk of side effects. Nanotechnology has been a mainstay in


sunscreen formulations for years. Nanoparticles of titanium dioxide or zinc oxide are used for superior application, and to minimise residue by larger ingredients in conventional sun care sunscreen formulations. These materials also reduce side effects for users with sensitive skin. Also, the incorporation of nanoparticles


in sunscreen for face products help to reduce the risk of vitamin D deficiency for users in comparison to older sun care product variants, which will support efficacy and adoption through the projection period.


Key challenges The outlook on sun care products remains positive, supported with consumer awareness and recommendations by health care professionals. However, the growth of the sector is limited by a number of factors, restricting overall commercialisation success levels. Firstly, although relatively rare, side effects


from single use or repeated use of sun care products is a key challenge. The use of fragrance ingredients and alcohol could increase risk of irritants or allergies, which could even require diagnosis from dermatologists in more severe cases. In addition, the use of sunscreen has been


restricted for infants by healthcare professional recommendations, owing to higher sensitivity of the skin. Further, under laboratory conditions, use of


sun care products has been found to limit the synthesis of vitamin D. Also, many sun care product formulations have been found to be ineffective against UVA sunrays, which is a challenge for manufacturers.


East Asia sun care products market The East Asian sun care products market is set to grow steadily in the long-run, although short-term challenges prevail. Cultural influences have resulted in higher popularity of sun care products with skin whitening properties. This trend is expected to generate lucrative opportunities for


November 2020


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