22 MEN’S GROOMING
Demand continues to grow According to Kenneth Research, the rising levels of disposable income, better living and hygiene standards are rapidly fuelling the growth for antiperspirant products.5 The antiperspirant and deodorant category is now one of the most dynamic categories in personal care. There is also an increasing demand for safe and natural antiperspirant products. 6 Stepan has developed an all-natural
antiperspirant formulation that contains hydrogenated vegetable oil and trimethylolpropane tricaprylate/tricaprate to address this need. These are naturally derived emollients that decrease the scaling of skin. This antiperspirant controls perspiration and odour, provides a smooth glide and does not leave any white residue on the skin. There has been a significant increase in
demand for men’s grooming products in the recent past. According to Million Insights, the Asia Pacific region is expected to be the fastest growing sector due to increasing consumers’ purchasing power and rapidly growing e-commerce industry,7 along with the growing obsession for a youthful appearance.8 be ready for the surge.
Formulators need to PC
References: 1 Millions Insights, Natural Cosmetics Market to Witness Steady Growth Based on Rising Awareness About Adverse Effect of Synthetic Cosmetics Till 2025, USA, Grand View Research, 2020
2 Singapore Economic Development Board (EDB), Growing naturally and organically, Singapore, EDB Singapore, 2016
3 Beatrice Bowers, Bro code: The ultimate fuss- free skincare routine for men, Singapore, Lifestyle Asia, 2016
4 Linda Hohnholz, Why India is the Perfect Place to Travel with a Beard, Singapore, eTurbonews, 2019
5 Kenneth Research, Deodorants for men Market Growth Analysis By Size, Share, News, Demand, Opportunity During 2018-2025,
Formulation 3: The Men's Collection – Cleansing Mousse Phase Substance 1
INCI Name MAPROSYL® 30-B1 Lauryl Glucoside AMPHOSOL HCG-HP2 2 3
Citric Acid, 50% w/w solution STEPAN-MILD GCC3 Deionized Water Preservative Lauric Acid
Cocos Nucifera (Coconut) Oil Sodium PCA
Allantoin
Tocopheryl Acetate Fragrance
Suppliers: 1-3 Stepan Company New York, Kenneth Research, 2020
6 Nora Caley, Keeping the deodorant category fresh is key to driving sales, profits, Chicago, Drug Store News, 2019
7 Million Insights, Men’s Grooming Products Market Analysis Report By Product Type, By Distribution Channel And Segment Forecasts
Formulation 4: The Men's Collection – Beard Oil Phase Substance 1
NEOBEE® M-5 COSMETIC1
Argania Spinosa Kernel Oil STEPAN-MILD L32 STEPANQUAT®
Helia3 Squalane
From 2019 To 2025, USA, Grand View Research, 2020
8 Million Insights, Natural Cosmetics Market to Witness Steady Growth Based on Rising Awareness About Adverse Effect of Synthetic Cosmetics Till 2025, USA, Grand View Research, 2020
INCI Name
Caprylic/Capric Triglyceride Argania Spinosa Kernel Oil Lauryl Lactyl Lactate
Disunfloweroylethyl Dimonium Chloride (and) Sunflower Seed Oil Glycerides (and) Lauryl Lactyl Lactate
Squalane
Cannibis Sativa (Hemp) Seed Oil Cannibis Sativa (Hemp) Seed Oil Persea Gratissima (Avocado) Oil Tocopheryl Acetate Fragrance
Persea Gratissima (Avocado) Oil Tocopheryl Acetate Fragrance
Suppliers: 1-3 Stepan Company PERSONAL CARE ASIA PACIFIC November 2020
% w/w 37.85 40.00 5.00 0.50
15.00 0.10 0.50 0.05 1.00
Sodium Lauroyl Sarcosinate Lauryl Glucoside
Cocamidopropyl Betaine Citri Acid
Glyceryl Caprylate/Caprate Water
Preservative Lauric Acid
Cocos Nucifera (Coconut) Oil Sodium PCA
Allantoin
Tocopheryl Acetate Fragrance
% w/w
10.80 4.30 3.20 q.s.
7.30
q.s. to 100.00 q.s.
0.70 0.90
0.50 0.05 0.05 q.s.
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