ÌÀÐÊÅÒÈÍÃ ....................................................................30 Ïîðòðåò âàøåãî ïîêóïàòåëÿ ..................................................30
ÒÅÌÀ ÍÎÌÅÐÀ: ÐÛÍÎÊ DIY ..................................34
×òî îæèäàåò ðûíîê DIY? Ïîâåäåíèå ïîêóïàòåëåé è êîíêóðåíòíàÿ ñðåäà .................................................................34
Ñïåöèàëèçèðîâàííûå ìàãàçèíû â êîíêóðåíòíîé áîðüáå ñ DIY-ñåòÿìè .....................................................................38
Ñàäîâûå öåíòðû — ñàìîñòîÿòåëüíûé ôîðìàò .......................................................42
Ñîîñíîâàòåëü ñåòè OBI, Åâðîïåéñêîé àññîöèàöèè ôðàí÷àéçèíãà, ÷ëåí ñîâåòà äèðåêòîðîâ ãëàâíûõ êîìïàíèé ðûíêà òîâàðîâ äëÿ äîìà Ìàíôðåä Ìàóñ: «Åñëè ó âàñ åñòü èäåÿ, íî âû íè÷åãî íå äåëàåòå, îíà íè÷åãî íå ñòîèò!» ..............................................................................48
Ïî ìíåíèþ ðèòåéëåðîâ, â íàñòîÿùåå âðåìÿ â Ðîññèè ðûíîê ñàäîâîé èíäóñòðèè ïðàêòè÷åñêè îòñóòñòâóåò. Âñå òîâàðû äëÿ îãîðîäà è ñàäà ïðîäàþòñÿ â îñíîâíîì ëèáî â ïðîäóêòîâûõ ãèïåðìàðêåòàõ, ëèáî â ñåòÿõ DIY.
42
48
ÔÐÅØ (Ïðîäóêòû. Õîëîäèëüíîå è ìîðîçèëüíîå îáîðóäîâàíèå) ..............................................................52
Ïðîáëåìû õîëîäèëüíîãî ëàêîìñòâà â îòñóòñòâèè îáîðóäîâàíèÿ .....................................................................................52
Ðûíîê ìîðîæåíîãî ïî-ïðåæíåìó àêòóàëåí ............53
Ðûíîê çàìîðîæåííûõ ôðóêòîâ: ðîñò ïðîäàæ è èìïîðò ...................................................................................................54 Ìîðîæåíîå ïðîòèâ ïðîñòóäû ..............................................54
Ïîëüøà. Ñòàâêà íà ýíåðãîñáåðåãàþùåå îáîðóäîâàíèå .....................................................................................55
— Îäèí íàø äèñêàóíòåð ïîäíÿë öåíû íà âåñü àññîðòèìåíò íà 20%. Îí ïîëàãàë, ÷òî êëèåíòû òóïûå? Ñ òåõ ïîð ïðîøëî îêîëî òðåõ ëåò, òåïåðü îí áëèçîê ê áàíêðîòñòâó.
ÌÀÃÀÇÈÍ-ËÅÃÅÍÄÀ....................................................56
Âåíñêàÿ êîíäèòåðñêàÿ DEMEL — ñòàðèííûé õðàì ïèðîæíûõ è òîðòîâ
Èìåííî ñåãîäíÿ òàêèå ôîðìàòû îñîáåííî àêòóàëüíû, ïîòîìó ÷òî èñêóøåííûé ïîòðåáèòåëü õî÷åò
ÊÎÔÅ ...................................................................................60 2,5 ìëðä ðóáëåé â êîôå..............................................................60 Êîôå áåç êîôåèíà òîæå îòëè÷íî ñòèìóëèðóåò ....60 ÀÍÎÍÑ ÆÓÐÍÀËÀ «ÐÅÑÒÎÐÀÍÎÂÅÄÚ» ...........61
ÒÎÐÃÎÂÎÅ ÎÁÎÐÓÄÎÂÀÍÈÅ .......75 ÔÎÒÎÂÈÒÐÈÍÀ ....................................................................77-83 6 ¹ 6, 2013
÷åãî-òî íåîáû÷íîãî, ýêñêëþçèâíîãî.
56 Æóðíàë “Òîðãîâîå îáîðóäîâàíèå. Ëó÷øèé Âûáîð” ¹ 6 (192) 2013
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