BEAUTY: WILLIAM LAUDER INTERVIEW


“Here at The Estée Lauder Companies, we are proud of our Travel Retail Americas team, who has raised more than $525,000 for the Breast Cancer Research Foundation over the past two years.”


William Lauder, The Estée Lauder Companies Inc.


including men.” Over the course of its 27-year history, progress in eradicating the disease has been significant and since Evelyn founded both The Estée Lauder Companies’ Breast Cancer Campaign and BCRF, mortality rates from breast cancer have declined by 40%. “BCRF-funded


researchers


mostly women, it ‘knows no boundaries’, says William Lauder, who adds that the company has always felt a responsibility to educate and support ‘all of those affected by the disease’. “As you recognise, men can be at


risk, in fact about 1 in 833 men will be diagnosed with male breast cancer. Men are also very often touched by breast cancer as caretakers or supporters of a woman who is facing a diagnosis. “We continue to address numerous areas of breast cancer,


have been involved in every major breakthrough in breast cancer research,” adds William Lauder. “Today, our goal of creating global awareness of the disease has in many ways been achieved.


Early detection saves lives “Breast cancer is spoken about more openly and our important messages about early detection are saving lives; five-year survival rates are better than 90% with early detection.” The Breast Cancer Campaign has


been a key part of the progress by raising money, funding research and


inspiring hope, not only in patients, but in the millions of people touched by this disease. “We continue to drive and support


action to bring us closer to finding a cure for breast cancer,” adds William Lauder who reveals that a recent BCRF-supported study, called TAILORx, shows that many women with early-stage breast cancer can avoid chemotherapy. “This is one prime example of how


BCRF continues its mission to prevent and cure breast cancer by advancing the world’s most promising research. This year’s campaign, like many


before it, collates reams of medical testimony, research and stories from those who have been affected by breast cancer [some of which is deeply moving-Ed]. TRBusiness was interested to find


out how ELC and its affiliates will use the power of social media to disseminate the salient messages from this year’s campaign, to ensure they reach people of all ages living in all corners of the world. “My mother always said that if


we were going to find a cure for breast cancer it would never be by one person, it would be a group, and social media has the ability to connect and inspire people around the world like never before. “Through various global social


L-to-R: Evelyn Lauder; William Lauder & BCC Ambassador, Elizabeth Hurley. Source: Patrick Mcmullan Breast Cancer Campaign in numbers


Now in it’s 27th year, Estée Lauder Companies (ELC) tells TRBusiness just how much the Breast Cancer Campaign has achieved:


• Raised more than $79m globally for lifesaving research, education, and medical services through the collective support of consumers, employees and partners worldwide. • Breast cancer mortality rates have declined 40% among women since the


96 TRBUSINESS


late 1980’s. • Continues to mobilise 46,000 employees worldwide to positively impact communities and unite in action. • Supports more than 60 breast cancer organisations globally. • Distributed approximately 167m pink ribbons at our brands’ beauty counters worldwide. • Our goal is to raise $9m through the 2019 campaign to fund research, education and medical services.


media channels of The Estée Lauder Companies as well as digital-first activations across many of our brands, regions and functions, we will continue to drive our important messages, uniting people everywhere around our simple but powerful call-to-action – it’s #TimeToEndBreastCancer.” «


15 pink ribbons for every 15 seconds, when somewhere in the world, a woman is diagnosed with breast cancer.


OCTOBER 2019


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