FASHION & ACCESSORIES: SUNSHADES
Airports & cruise ships in line of sight for Sunshades
Sunshades has been designing and manufacturing eyewear for over 50 years, but has only recently turned its attention to travel retail. Jodie Tilia, GTR Manager tells Charlotte Turner why now is the perfect time to strike, as the company makes its debut at TFWA Cannes.
S
unshades will make its debut appearance at this year’s TFWA World
Exhibition & Conference. Why now? Why this year? Strategically, the timing is perfect for Sunshades to exhibit at the TFWA show this year. The eyewear category within travel retail is changing and customers are embracing the value fashion segment. Our sales growth with current
travel retail partners, confirms this trend. We know that the Le Specs brand in particular offers newness and excitement to the category, appealing to fashion- conscious travellers. We will also be exhibiting
with Oppen blue light readers and products from Karen Walker and Seafolly.
What are you hoping to achieve from this year’s event? We plan to meet with operators, media and hope to build new and successful partnerships. We also aim to identify new opportunities with marketing activities to engage
OCTOBER 2019
consumers differently with eyewear. We plan to introduce Sunshades brands to as many global travel retail operators and industry colleagues as possible. With existing customers, we plan to discuss innovative marketing initiatives and new store openings.
What are your ambitions in the travel retail channel? The global travel retail channel is a strategic channel for Sunshades Eyewear. Following the formation of a Sydney-based global travel retail department this year, Sunshades Eyewear appointed me as Global Travel Retail Manager. We are very excited to make our debut at the TFWA Exhibition in Cannes this year. We expect to continue double-
digit growth up to 2021 and for global travel retail to account for at least 10% of Sunshades total turnover.
Which channel in particular – inflight, airport, ferry/cruise, downtown, border or rail – do you believe holds the greatest potential for the expansion/
growth of your business? Airports and cruise ships are important to our travel retail mix and primary targets for expansion. Airports and cruise ships are becoming more luxurious and have created an exciting shopping environment for the customers to enjoy. We like to work with operators closely to ensure ranges, displays and activities are engaging for travellers.
I understand Le Specs is a priority for Sunshades. Tell us more about the brand? Since 1979 Le Specs has become
“The eyewear category within travel retail is changing and customers are embracing the value fashion segment. Our sales growth with current travel retail partners, confirms this trend.”
Jodie Tilia, Global Travel Retail Manager, Sunshades
TRBUSINESS 113
Above: Le Specs has become renowned for its ‘daring and exhilarating designs’, says Sunshades.
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