BEAUTY: WILLIAM LAUDER INTERVIEW


William Lauder ‘honoured’ to continue mother’s life work


In 1992 Evelyn Lauder embarked on a mission to help end breast cancer by launching a now world-renowned campaign, which has raised more than $79 million to fund live-saving research. Her son William Lauder tells TRBusiness how proud his mother would be today to see how the world has responded to the movement she began.


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n 1992, Evelyn Lauder, daughter- in-law of Estée Lauder and wife of Leonard, had a ‘pioneering vision;


a world without breast cancer’, her son tells TRBusiness. “She was troubled by the lack of


awareness, resources and funding necessary to overcome the disease and began her global mission to end it,” he adds. In 1992 she co-created the pink


ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign to turn the spotlight on this health epidemic. To date, the campaign has raised more than $79m to fund research, education and medical services globally. A year later, in 1993, she founded


the Breast Cancer Research Foundation (BCRF) to advance the world’s most promising research to eradicate breast cancer. “I am honoured to also serve as


BCRF’s Co-Chair and continue her life’s work,” says William Lauder. “With so many people being


touched by breast cancer, including our employees and consumers around the world, I am so proud, and I know my mother would be


OCTOBER 2019


too, that we have had such an impact globally.” Estée Lauder’s campaign hashtag


‘#TimeToEndBreastCancer’ clearly communicates this year’s defiant message and intentions. When asked if he thinks he will see


an end to breast cancer in his lifetime, William Lauder said: “I truly hope so and that remains the goal. Through the unwavering support of our employees, partners and consumers around the world, we come closer and closer to a cure and to making my mother’s dream a reality through sustained investment in research and education.”


Travel retail’s helping hand Estée Lauder Companies (ELC), a dominant force in the world of travel retail with a plethora of internationally successful brands, also sought support from operators along with airlines and airports. William Lauder tells TRBusiness that over the years the company has not been disappointed. “Since The Breast Cancer


Campaign’s launch in 1992, it has been incredible to see support from


retailers and airlines across the globe. “Here at The Estée Lauder


Companies, we are proud of our Travel Retail Americas team, who has raised more than $525,000 for the Breast Cancer Research Foundation over the past two years. We welcome all of our partner industries’ support in the Campaign’s mission to create a breast cancer-free world.” While the disease directly affects


Above: A shot of the Kiyomizudera Temple in Kyoto, Japan, illuminated in pink lights in support of the Breast Cancer campaign in a previous year.


“[My mother] was troubled by the lack of awareness, resources and funding necessary to overcome breast cancer and began her global mission to end it.”


William Lauder, Executive Chairman,


The Estée Lauder Companies Inc. TRBUSINESS 95


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