JAPAN REPORT: TIAT


with perfume and cosmetics sales contributing an estimated 60% of the terminal’s total airside sales. Tobacco, in second, commands


a 20% share and liquor 10%. General merchandise and tax free shops represent another 10%, with most purchases in the latter being Japanese confectionery items. TIAT is hoping for similar sales


opened on 1 April, last year. “About 80% of our arrival shop


growth this year, although the Q1 FY 2019 slowdown suggests the target maybe a little over-optimistic. “We hope for a 7% to 8% increase


this year but it’s a big challenge,” Fujioka reiterates. “For example, in Q1 this financial


This content is for subscribers only. To receive a full digital copy of the October issue,


customers are Japanese,” adds Fujioka. “Most sales are in tobacco; Iqos is the No 1 brand in arrivals.” The shop has a limited amount


plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit


of space for the moment – it was actually used as a smoking room previously – but Fujioka is hoping that this will change in the future. “Arrival sales are US$1m per month


and we are happy as the shop is only 35sq m. We need more space; we will try [to expand].” Meanwhile, TIAT has been


year international passengers increased 6%, but travel retail sales increased only 4%, so it’s a little bit tough now. “One or two years ago Chinese


travellers were focused mainly on shopping; now they prefer to spend more time on other experiences.” Fujioka is also keen to highlight


that TIAT’s arrival duty free shops have been performing well since they


www.trbusiness.com/subscriptions


carrying out a series of store renovations over the past 18 months, including the flagship 24-hour TIAT Duty Free Central duty free store, and will complete the renovation of seven luxury boutiques this year. Three of the renovations involve


launching new brands, replacing designer labels which are performing as well. “We completed renovating our


TIAT Duty Free Central store at the end of March; the fragrance and


cosmetics display has increased by 10% in area,” says Fujioka. “Since then the store’s perfume


and cosmetics sales have increased 30% compared with last year, while our entire central store’s revenue including liquor and tobacco has increased 19%. Sales of all merchandise have


increased in the store, especially Japanese beauty products by Shiseido and SK-II. “Now our total TIAT Duty Free


Central store sales are over US$1m each day,” adds Fujioka. «


“…In Q1 this financial year international passengers increased 6%, but travel retail sales increased only 4%, so it’s a little bit tough now.”


Daisuke Fujioka,


Director for Sales and Marketing, Tokyo International Air Terminal Corporation


Visit us at TFWA show in Cannes, Green Village, Stand M48


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166