JAPAN REPORT: NARITA INTERNATIONAL AIRPORT CORP (NAA) Unlock the full potential...
“The shop has many travel-related items such as suitcase belts, also, Olympic character toys and souvenirs.” More recently, a second Tokyo
2020 Official Shop opened in Terminal 2 landside on 24 July as preparations continue to open another landside Tokyo 2020 Official Shop in Terminal 3. NAA’s ongoing programme to
upgrade Terminal 1 and Terminal 2 involves opening a total of four airside and 15 landside shops. Four Terminal 2 airside duty
free and tax free shops opened in July 2018.
Terminal 2 airside Laox tax free departures shop.
areas to do this, that’s why we do not expect so much growth this year.” Additionally, government plans to increase Japan’s domestic consumption tax could help lift sales later this year, though the actual impact remains to be seen. “The government plans to increase
consumption tax from 8% at present to 10% in October,” says Eguchi. “There will not be much effect
on foreign visitors as they can buy tax free, but for Japanese people downtown shopping will become more expensive.” Meanwhile, at the time of writing
renovation work at Narita’s T2 Fifth Avenue shopping zone was nearing completion. This concerns two duty free
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general merchandise shops, one of which is operated by JAL-DFS trading as JAL Duty Free and the other by Jatco under its Japan Duty Free trading name. Jatco has closed its mixed category
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store for two months to carry out the renovation, which is understood to involve remodelling the store to focus on Japanese cosmetic brands popular with Chinese visitors. Details of the JAL-DFS shop refurbishment, which is being
“LCC passengers were 32% of total international passengers last year; in FY2017 the proportion was 30.7%.”
Hiroomi Eguchi, Narita International Airport Corp
130 TRBUSINESS
landside stores in Terminal 1 late in 2018, including a Marvel pop-up shop and Narita Airport’s first official International Olympic Committee (IOC) shop. Trading as Tokyo 2020 Official
Shop, the store displays a range of souvenir items and other merchandise. “Our official IOC Olympic pop-
up shop opened in December,” comments Eguchi. “It will have more sales as the Olympic Games get closer.
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Official Olympics store Terminal 2’s landside fashion line-up was further expanded in July with the opening of a Uniqlo store. Over in Terminal 1, new landside
shops such North Face Explorer, Gap and Lee Jeans, among others, opened in time for the summer. These follow the opening of several
carried out while the partly closed store continues to trade, have not been released. Among the other new shopping
facilities being opened this year at Narita are 10 new landside shops in Terminal 1 and Terminal 2, many of which will offer tax free sales services to foreign visitors. New landside shops that opened
in Terminal 2 earlier this year in time for the summer season included an Issey Miyake fashion boutique, an ABC Mart footwear shop, two Japanese confectionery shops and two drugstores run by the popular Matsumoto Kiyoshi drugstore chain.
Five new arrivals shops The current renovation schedule follows the completion of NAA’s previous 12-month retail expansion programme in June 2018 that included opening 17 new airside duty free and tax free shops and F&B outlets, many of them in new locations. Largely focused on upgrading
and expanding duty free shopping facilities in the Terminal 1 central airside departure area, the retail development programme included opening five duty free arrival shops across the three terminals operated by FaSoLa Shops, the first airport arrival duty free shops to open in Japan. “Our big T2 renovations were done
two years ago,” says Eguchi. “Then we finished our big T1 renovations mostly last year including shops and restaurants in the central T1 airside area. “We replaced the previous
central seating area with shops including FaSoLa Stars which opened last August. “Our T1 Matsumoto Kiyoshi
drugstore opened last year; it’s going very well selling mostly cosmetics, shampoos and other items. Refurbishment work is continuing
in Terminal 1 in various airside stores. FaSoLa’s Terminal 1 South Wing Tiffany & Co boutique is under renovation and scheduled to re-open by September, while concurrently the company’s Terminal 1 FaSoLa Cosmetics & Perfume store is partly closed for refurbishment. “We are planning more
OCTOBER 2019
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