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aSoLa tells TRBusiness that its T1 Akihabara Tax Free store, arrival shops and e-cigarette
sales helped to lift total revenue by 17% in FY2018. However, single- digit revenue growth is anticipated this year while the company carries out an extensive refurbishment programme. This is scheduled for completion by early next year, in preparation for the Tokyo 2020 Olympic Games. Overall sales are expected to continue growing while renovation proceeds, but may be temporarily affected in outlets being upgraded, says FaSoLa. FaSoLa now operates an
assortment of 90 duty free and tax free shops, in addition to luxury boutiques at Narita Airport. It plans to open more outlets in the future. “We are very pleased [with our sales result in FY2018] as
this is a
record for FaSoLa,” says Takumi Shimizu, who was recently promoted to Senior Director of NAA Retailing Corporation’s FaSoLa Shops Merchandising and Logistics Department. “Perfume and cosmetics sales
FaSoLa says that its T1 Akihabara Tax Free store has helped to lift total sales for the company.
increased 24% in FY2018; the most significant growth, in value, from one category,” he tells TRBusiness in an exclusive interview. “Tobacco sales rose 54%, partly
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because of our new duty free arrival shops, but also because of the popularity of Iqos e-cigarettes.” Passenger traffic also continued
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on an upward trajectory in FY2018, says Shimizu. “Last year foreign passenger numbers increased and Chinese passengers’ spending power was really strong. “International passengers grew
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7% in 2018; non-Japanese passengers increased 11% and Japanese passengers grew 5% last year.” It is perhaps therefore unsurprising
that Shimizu believes growth in retail sales will continue, despite the renovations. “Our target is higher sales this
Left to right: Shinichi Saiki; Chihiro Oshima; Takumi Shimizu; and Go Uemura.
OCTOBER 2019
year, a single-digit increase,” he says. “Right now we are preparing for the Tokyo Olympics and we are refurbishing some stores, so we do not have full service.”
last year, with a 12% share of total revenue. Rising sales in FaSoLa’s new duty free arrival shops are lifting the operator’s total revenue, with tobacco now firmly established as a dominant category. FaSoLa operates five duty free
arrival shops in total: two in T1, two in T2 while the fifth arrival shop is in T3.
Rising sales in FaSoLa’s new duty free arrival shops are lifting the operator’s total revenue, with tobacco now firmly established as a dominant category.
TRBusiness TRBUSINESS 121
Tobacco ‘dominates’ FaSoLa’s Akihabara Tax Free stores generated 38% of the company’s total travel retail sales in FY2018. This was followed by perfume and cosmetics, which accounted for 30% of revenue. Liquor and tobacco represented a further 20% of sales, of which tobacco products accounted for the major portion. Luxury boutique sales also grew
JAPAN REPORT: FASOLA
Japanese brands boost sales and recruit new customers for FaSoLa
Narita International Airport’s leading travel retailer, FaSoLa, tells David Hayes that it registered a 17% sales rise to JPY83.1bn ($785m) in the financial year ending 31 March, 2019. This year, it forecasts moderate growth as it upgrades many of its outlets.
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