ASIA PACIFIC: ETHOS FARM


Ethos Farm to deliver optimum consumer experiences in Asia


Following success in Europe and the Americas over the past few years, Ethos Farm has expanded into Asia through a partnership with full-service brand activation and experiential agency, Alive Brand Experience. Andrew Pentol reports.


F


or fast growing travel retail specialist consultancy Ethos Farm the announcement


of its Asian expansion was a major milestone. Launched in 2017 by former


Blackjack Promotions Managing Director Sally Alington, Ethos Farm specialises in workforce engagement through its training and technology offerings. It is also becoming prominent


in travel retail in regard to people strategies, education and innovation. The partnership with full-service


activation and experiential agency, Alive Brand Experience now enables it to offer solutions to brands in the Asia Pacific region. Operating under the Ethos


Farm Asia Pacific brand name, the company says the joint venture will bring unique expertise to the market and a wealth of experience to airports, retailers and brands. Ethos Farm also suggests the


partnership is especially pertinent as the aeronautical and duty free sectors look to experience-led marketing as a key differentiator and driver of customer loyalty and brand growth.


OCTOBER 2019


Ethos Farm Asia Pacific formally


commenced trading operations in August from the shared headquarters of Alive Brand Experience in Singapore.


The perfect match “You only need to look at the ground- breaking development of airports in the region and Jewel Changi Airport, for example, to know that Asia Pacific continues to lead the way in terms of airport consumer experiences,” says Ethos Farm Founder & CEO, Sally Alington. “We want to be at that cutting


edge and will be offering solutions including consultancy, learning and development, employee technologies and staffing. “I can’t think of anyone better


to team up with than a company that shares our ‘ethos’ and has an exceptional track record in connecting brands and people through authentic and relevant brand experiences.” Charlotte Birley, Managing


Director, Alive Brand Experience, who first worked with Alington in 2003, comments: “We are delighted to be working with Ethos Farm


to launch the Asia Pacific branch and to be the team on the ground in the region. “Since launching Alive in 2015, our


strategic and experiential marketing portfolio has gone from strength to strength to include clients such as Changi Airport Group, LVMH, Lego, Disney and Under Armour. “We know that Ethos Farm


Asia Pacific will offer the aviation and travel retail sector unique solutions by leveraging our combined expertise.” Another major coup for Ethos


Farm this year was the appointment of Christine Martin, as Director of


“You only need to look at the ground-breaking development of airports in the region and Jewel Changi Airport, for example, to know that Asia Pacific continues to lead the way in terms of airport consumer experiences.”


Sally Alington, Founder and CEO, Ethos Farm


TRBUSINESS 85


Above: Ethos Farm Founder and CEO Sally Alington, with a group of multinational students from Lancaster University where she spoke about the work she has undertaken in travel retail and duty free.


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