FASHION & ACCESSORIES: SUNSHADES
collaborations with many of the world’s most acclaimed designers, artists and retailers. Le Specs developed an
international cult following and has become a true trendsetter in the global fashion market, worn by some of the most recognised and influential personalities. Le Specs Creative Director, Hamish
Tame, draws inspiration from every corner of the globe, with hallmarks from the street styles of Stockholm, Paris and New York influencing the designs. Le Specs is sold in luxury department stores globally.
Le Specs sunglasses are listed with Dufry, Heinemann, Lotte, Aer Rianta in Oceania, Harding Retail and Beirut Duty Free.
“Sunshades Eyewear focus for 2020 will be to strengthen existing business and grow our presence in strategic markets, specifically airports in Asia, the Americas, Middle East, Europe and the cruise business in Southern Europe and in the Caribbean.”
Jodie Tilia, Sunshades
renowned globally for its iconic and innovative sunglasses collections at an affordable price. The brand has since become an international leader in the fashion eyewear market, renowned for its daring and exhilarating designs and unexpected
What are your specific ambitions for Le Specs in travel retail? Ideally within two years we plan to have significant global travel retail coverage, with products available in all premium locations at airports and at sea. Our aim is to elevate the brand’s exposure in GTR to match the level in domestic markets. Le Specs sunglasses are listed with
Dufry, Heinemann, Lotte, Aer Rianta in Oceania, Harding Retail and Beirut Duty Free. Over the past two years, our
partnership has strengthened with Heinemann and Le Specs is now sold in over 100 Heinemann stores.
Aside from sunglasses, Sunshades also offers eyewear in other categories… Yes. We are also excited to launch Oppen designer blue light readers at the TFWA Exhibition in Cannes. Digital eye strain is linked to disruptive sleep patterns (melatonin
regulation). Wearing blue light readers has proven to assist with sleep, therefore assisting with minimising jet lag whilst travelling.
What are your priorities for the year ahead? Our focus for 2020 will be to strengthen existing business and grow our presence in strategic markets, specifically airports in Asia, the Americas, Middle East, Europe and the cruise business in Southern Europe and in the Caribbean.
What excites you most about the travel retail channel? Travel retail is a dynamic shopping environment, showcasing some of the world’s most luxurious and successful brands. At the end of the day, travellers go to different places and experience new things and travel retail is the gateway to each destination. Le Specs sunglasses in particular
offer a unique and exciting offering in travel retail, the celebrity following, collaborations, design, uncompromising quality and price point; appealing to the premium fashion value-conscious traveller. The broad appeal of Le Specs is evident through the carefully considered yet extensive retail partners globally.
Do you have any concerns for your business in travel retail? What might hold the company back from reaching its goals? We believe Sunshades portfolio of brands offers exciting new brands to the eyewear mix. Whilst many travellers are seeking value, we offer premium fashion ranges with a value proposition. We therefore see great potential in travel retail. We also offer a flexible and innovative approach to assortments, displays and marketing.
Le Specs is now sold in over 100 Heinemann stores, including this one in Munich. 114 TRBUSINESS
Finally, if you had three wishes for the company, what would they be? To offer new exciting premium value fashion brands to the eyewear category; to have a prosperous first year at TFWA Cannes and finally, to build strong, successful partnerships in global travel retail. «
OCTOBER 2019
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