EUROPE: TALLINK
and the EU is soul searching. It is not necessarily […] the most conducive of ingredients for the best possible ‘pie’ today. Nevertheless, we must maintain optimism.” He concluded by touching on
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ten-year agreements.” Tallink already has form in
operating ground – albeit domestic tax paid – retail shops. Last year, it inked franchise
trends such as digitalisation, social media and its role in shaping the information agenda, plus the strong sustainability movement, noting these as the two main drivers of change in the next decade.
Airport shops ‘interest’ Declaring the firm as ‘30 years young’, Piret Mürk-Dubout, Member of the Management Board, AS Tallink Grupp followed up with a compelling presentation into Tallink’s progress and its vision for customer-centric and trend-led innovation (see the full report on
trbusiness.com). She revealed that the company,
which possesses 14 vessels (nine cruise ferries, three fast vessels, two cargo ships) serving seven routes across four countries (Estonia, Sweden, Finland and Latvia) is eyeing an extension of its commercial business to ports and airports globally. Speaking to TRBusiness after the
event, Mürk-Dubout confirmed that airport shops in particular ‘is one of the areas we are definitely looking at’, suggesting bids on future contracts might be in the offing. Asked whether Tallink would
initially concentrate its efforts in its native Estonia, she was frank: “No. I think we are looking more internationally. “It all depends on the agreements;
airports are normally quite engaged [with retailers] on long-term, five- to
agreements with Bestseller Finland OY and acquired the franchise rights for fashion brands Jack&Jones and Vero Moda in Estonia. Additionally, it acquired the rights to operate Esprit’s franchise stores in Estonia. At present, revenue from
Tallink Grupp’s restaurants and shops account for approximately 56% (€500m-plus/$590m-plus) of the Group’s €950m/$1.1bn turnover in 2018.
LNG Shuttle plans Prior to the conference, TRBusiness and other members of the trade press were treated to a tour of the 2,852 passenger capacity Silja Symphony. The sister vessel of Silja Serenade
was refurbished ahead of Spring this year, with fresh arrivals in luxury, fashion and entertainment. A soon-to-arrive Tommy Hilfiger
outlet to replace the current Desigual shop located on the central shopping promenade on deck 7 will join new brands such as Coach. Meanwhile, the tax free
superstore on deck 6 has recently welcomed a Jo Malone London self- service fragrance counter and Tom Ford cosmetics back wall, which responds to increasing demand from non-EU and Asian travellers in particular. Separately, Tallink is eyeing the
launch of its new LNG-powered Shuttle Ferry. At present, the company is
Tallink claims to be the world’s first shipping company to offer Jo Malone luxury perfumes onboard.
“It all depends on the agreements; airports are normally quite engaged [with retailers] on long-term, five- to ten-year agreements.”
Piret Mürk-Dubout,
Member of the Management Board, AS Tallink Grupp
working on gathering intelligence on the competitive retail landscape to design a layout that delivers customers the best possible service. “It’s all about the customer
journey, engagement, opportunities, the layout of the overall area to emphasise and celebrate different categories,” Mürk-Dubout tells TRBusiness. The shuttle is due to complete by
Singapore subsidiary is springboard for ‘further Asia activities’
Shortly after the Tallink Duty Free Conference, the group revealed it was establishing a wholly-owned subsidiary in Singapore; its first in Asia. Tallink Asia Pte Ltd is designed to
introducing popular payment platforms such as Alipay and WeChat. Paavo Nõgene (right), CEO and
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the end of 2021 in view of its delivery in early 2022. From this point forward it will
begin serving passengers on the Tallinn-Helsinki route. «
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progress,” he teased.
‘simplify the development and expansion of the group’s activities in Asia’. In a statement, the group was keen to
emphasise that is has ‘focused heavily’ on promoting its products and services in various Asian countries in recent years, including recruiting Asian multi- lingual hosts onboard its vessels and
OCTOBER 2019
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Chairman of the Management Board, AS Tallink Grupp said that such activity provides ‘a good foundation to build on from now on’ to capitalise on ‘significant’ interest for the brand as it seeks to develop its footprint into new markets. “We have plans for activities in Asia,
which we cannot unfortunately talk about more, but which we will shed more light on in the future as the plans
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