JAPAN REPORT: FASOLA


“Japanese customers shopping for luxury brands tend to be 30 years-old and over; especially during periods like Golden Week, brands popular with the Japanese, such as Bottega Venetta, see a boost in sales.”


Chihiro Oshima,


Merchandising and Logistics Department Director, International Product Division, FaSoLa Shops


carries a full range of leathergoods, watches and jewellery, while the smaller T1 north boutique displays watches and jewellery only. “Our other luxury brands are


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doing okay and almost all brands had some growth last year,” according to Oshima. “Our watches sales also are good; it’s mostly Chinese customers or wealthy Japanese passengers that are buying them.”


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biggest share.” Leathergoods, which represent


a large share of luxury boutique sales, continue to be popular, reveals Oshima. This is especially true of large bags, along with ladies’ clutch bags and men’s belts. “Last year, we opened two


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New T1 Akihabara store Although overall, FaSoLa’s luxury goods sales tend to reflect brands preferred by Chinese-speaking customers those designer labels popular in Japan do perform strongly during peak Japanese travel periods. “Japanese customers shopping for


Gucci boutiques in T1 south and T1 north under FaSoLa,” notes Oshima. “Gucci’s performance has been better than we expected; it’s popular in China. The designer has changed and this has boosted sales worldwide.” Gucci’s 100sq m T1 south boutique


luxury brands tend to be 30 years- old and over,” says Oshima. “Especially during periods like


Golden Week, brands popular with the Japanese, such as Bottega Venetta, see a boost in sales.” Products originating from Japan – confectionery in particular – have certainly helped to ensure revenue


growth at FaSoLa’s Akihabara Tax Free shops following the opening of a second Narita T1 Akihabara Tax Free store in August last year. Occupying 180sq m, the new


T1 Akihabara 2 shop specialises in Japanese confectionery, while the larger T1 Akihabara 1 store sells confectionery, electronics, watches and Japanese souvenirs. “Our new T1 Akihabara Tax Free


shop is producing some good sales results,” says Shinichi Saiki, Purchasing Department Director in FaSoLa Shops’ Domestic Product Division I. “We added some traditional Japanese confectionery brands and they have been well received by Japanese customers as they are already very familiar with them. “Our T1 Akihabara 2 shop targets


mainly foreign customers, but Japanese passengers also buy a lot in there. We have achieved our sales target among foreign passengers and at the same time we have attracted new customers; Japanese passengers.” «


126 TRBUSINESS


OCTOBER 2019


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