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Quality and quantity data analysis, for instance, can be performed without having to collect data from numerous systems, documents and departments, providing more immediate decision-making around the quality and stability of experimental products. In addition, all testing results, sampling


and small-batch products can be stored in the same place, providing a comprehensive snapshot of how new products evolved in the lab. Tracking testing data in one place also enables manufacturers to pinpoint exactly what steps may delay new product launches and uncover process inefficiencies that are not obvious on paper. All told, the efficiencies gained from


adopting a PLM platform are the single most impactful step towards realising a nimble, modern product development process.


Digitising supplier relationship management Some PLM platforms bring the same streamlined, centralised access and collaboration capabilities to supplier relationship management. Cosmetics consumers are no longer


satisfied with making a buying decision based solely on product packaging information. Increasingly, they expect to be able to trace the source and environmental impact of product ingredients. Instead of manually—and often inaccurately—tracking supplier information needed to validate ingredient data, technology solutions like Selerant’s Supplier Collaboration Portal (SCP) make supplier documents easily accessible and maintained within a single system. This not only enhances the traceability of


ingredients while allowing for transparent sourcing practices, but it also creates a more agile supply chain that is capable of responding more quickly to market trends and disruptions. Such disruptions are common, given the volatility of the marketplace, and cosmetics manufacturers must be able quickly and confidently select


new suppliers and resources. The SCP includes an auto replace functionality users can implement to quickly pivot and adapt to such disruptions.


Strengthening compliance through digital record-keeping Compliance efforts, too, can slow the product launch cycle. When the International Fragrance Association (IFRA) updates the IFRA standards, for example, Devex users can test compliance through its IFRA analysis module, which always includes the latest changes. Of course, many requirements vary


between markets, and keeping track with an analogue system consumes a tremendous amount of resources—not to mention the risk involved when compliance depends on error- prone practices. The same applies to some certifications driven by consumer preferences that vary by region, such as Halal and Kosher certifications, as well as private certifications that speak to the naturality of the cosmetic products. Product claims present similar challenges.


Certain products labelled “anti-aging,” for example, perform much more strongly in some markets than others. Keeping track of these limitations runs the same risk as every other analogue record-keeping process. If the regulations are not stored in a single place, it can take a significant amount of time to track down the data needed to ensure that product claims are accurate. PLM can assign a claim to the formula that is shared among other collaborating departments. Collaborators can then use the claim as a target throughout the development phase. PLM not only creates a single source of


truth; it also simplifies the process of developing, launching, and registering products in multiple geographies with the right regulatory bodies. For example, in many countries, internal


regulatory staff or external consultants are required to develop Product Information File (PIF) dossiers to prove that a newly finished


product meets the regulatory provisions. Those PIFs consist of multiple documents and numerous data. Selerant’s PLM makes it possible to create a PIF document with a single click. All relevant information can be merged into a compliant PIF template, and calculations are then performed on product formulas to detect any instances of non- compliance. Logs are kept within the system to track these documents over time, and the documents are attached to the product portfolio automatically before being archived. This process alone saves hours of time


that would otherwise be spend manually compiling compliance data and documents. As registrations progress, managing


multiple country registrations and sub- registrations becomes increasingly complex. Each region will use its own spec sheet, templates, and requirements for registration. Starting from scratch each time— researching, submitting, tracking, and managing all those requirements for each market—can be a huge productivity drain. PLM eliminates that drain, using baseline


formulations that can be saved, modified, and reused. Submitting spec sheets, ingredient types, active ingredients, ingredient supplier info, weight and product use, and attribute percentages is greatly simplified, and as does the registration process as a whole. Manufacturers simply create the appropriate template, then make revisions and reformulate based on regional requirements.


Capitalising on emerging trends with Product Lifecycle Management Each of the trends discussed here present exciting new opportunities for growth for cosmetic formulators willing to adapt and overcome. PLM software is a critical tool in the evolution of beauty brands and bestows many more advantages than are listed here. It provides a single source of truth that accelerates the entire product lifecycle from ideation to finished product. Ultimately, PLM provides the same


benefits that many companies seeking greater efficiencies and higher rates of innovation expect when undergoing a digital transformation. Digital record-keeping increases compliance by eliminating the possibility of human error, facilitates collaboration with digital messaging, eliminates product data silos, and creates data and document lineage trails that provide valuable context. In the cosmetics manufacturing industry,


PLM is the technology that drives that digital transformation, providing product development teams with all of the data they need to make rapid, competitive decisions throughout each step of product development in response to shifting consumer demands and market trends. PC


PERSONAL CARE GLOBAL August 2020

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