SKIN CARE 49
Mask formulations for the ‘spa at home’
n Claire Summers – Azelis, UK Gina Cosby, Sarah Thiewes - Azelis, US Tracy Wei - Azelis, China
In these unprecedented times with stress, anxiety and uncertainty surrounding us, we see an increased focus on our physical and mental wellbeing. The health and condition of our skin is also heavily impacted by our wellbeing and vice versa. Due to the current challenging conditions, we are witnessing an increased interest in all skin care solutions. We tend to focus more on selfcare to cope with these stressful circumstances. Next to that, many of us have been confined to working from our own homes and are using our gained commuting time to create a spa experience at home, especially since beauty salons are still closed in many countries. On top of all of this, we are getting used to a new reality in which we wear face masks when taking public transport or doing grocery shopping. Covering up our faces can lead to problematic and dehydrated skin and this side effect of the Corona crisis is also leading to an increased focus on skin care. Today’s consumer is looking for easy to
use, flexible yet sustainable options with a much bigger emphasis being placed on achieving the best possible condition for your own skin. We are happy to present you a selection of Azelis facial mask formulations to answer today’s consumer needs to address the increased awareness for skin care solutions following the Corona crisis. Before we look into the different options, we would like to answer two questions which might have popped up in your mind by now: “Why do people use masks in their beauty regimes?” and “What type of person uses masks?”. The answer to the second question is the easiest and most straightforward one: everyone from the young to the more mature skin; as well as all skin types as there are many options, ranging from masks for dry skin, to greasy or more problematic skin, targeting issues such as clogged pores. Facial masks also come in formats that are irrespective of gender as skin care needs prevail. The first question is more of a challenge, with many possible answers. As mentioned in the introduction, one of the reasons could be the
August 2020
increased need for home solutions as well as a higher demand for a true spa experience at home to relax and unwind. As described in the Mintel report on Facial
Skincare (2019 – “Connect with a ‘positive ageing’ movement”), we see much less of an emphasis on specific anti-ageing markers, such as lines and wrinkles, and a focus shifting to age perfecting and being proud of the skin you are in. Consumers are therefore no longer looking for quick fixes; testimonials of how the trend of wellbeing is set to stay with us for the foreseeable future. Azelis Personal Care teams across the
globe have developed multiple options for mask types to reflect the needs and wants of the consumer. It is definitely an area where one does not fit all. There are so many
possibilities due to the various needs of the individual consumer, the different skin types, an ever-expanding wish list for specific ethos or ingredients used within the formulation, and the time available: from a quick on-the- go format to a product that allows personalisation, to a more indulgent experience with a spa-like feel.
Sheet masks Let us go deeper into the types of masks available on the market today. The first type which cannot be ignored are the sheet masks. This format is very easy to use and is available in all price points: from mass market to prestige brands. They were first developed in Japan and Korea where many cosmetic products begin their life and new
PERSONAL CARE GLOBAL
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