Europe offers an extremely diverse picture of land based sports betting. Many markets are already developed. Tese include Serbia, Romania, Italy, Germany, the UK, and Ireland amongst others. In other markets a number of factors will limit growth. In
Spain, for example, there is a growing anti-sports betting sentiment and a number of local governments are seeking to restrict the number of licences to sports betting shops. In the Czech Republic the new regulatory framework was designed to encourage
international investment, but high taxes have limited inroads into the retail sports betting market. However there is still room for growth in a small number of markets.