INSIGHT - CASHLESS GAMING
The move to IGTPay for Svenska Spel has been in their plans for a while, probably a few years. We’ve partnered with them on this goal to move to external funds transfer and it was an iterative process to facilitate their vision. The process is collaborative. Our compliance team are experts in this field, but operators are just as knowledgeable. We look at existing regulations, how cashless is defined within the regulations in a market such as Sweden or Nevada, and then we work with operators to describe exactly how our products fit within the criteria.
The next question to be answered, and to your fourth point, is how do you get your consumers to adopt this technology so that it’s a differentiator between the choice to play at
Casino A or Casino B? The willingness is there from the regulators and from the operators who are both adopting and progressive in how they’re looking at this technology.
The last time we conducted research into cashless with focus groups was pre-Covid. However, even then, as we brought in local players, the majority were open and interested in cashless forms of gaming. If the majority was open to cashless pre-Covid, then right now we think this has become the vast majority of players.
Is there a particular demographic that’s most accepting of cashless?
At IGT, we don’t get involved with how operators
demographically market totheir players, but in conversations with operators they have not made a demographic distinction in regards cashless, but they did highlight player type. Operators want to go full floor, but the first priority is the high limit room, due to the large sums of money and high volume of cash involved.
Emerging from lockdown we’re entering a global recession with great pressure on capital expenditure - why is now the right time to be investing in cashless?
The simple answer is that operators come to the equation of prioritisation themselves. What we’re doing is answering to their demand. We’re here to answer the questions: how do introduce
P50 NEWSWIRE / INTERACTIVE / MARKET DATA
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