Interactive
PLAYER ENGAGEMENT PLAYSON
Playson: Tools of the trade
Continuing our series of features on player engagement and retention, G3 Newswire spoke to Michael Tadross, Head of Account Management at Playson. We learn about the developer’s array of promotional tools, including its popular Network Jackpots, and discuss what the future holds for player engagement.
Could you tell us more about Network Jackpots?
Michael Tadross, Head of Account Management, Playson
The gambling sector is such a competitive market right now with dozens of slots released each month. Even the most popular games which bring in the most revenue gradually lose their share of players as new innovations enter the sector. Jackpot tools are a simple and effective way to help bring that audience back.
P124 NEWSWIRE / INTERACTIVE / MARKET DATA
Te Network Jackpot promotional tool is essentially an enhancement and expansion of our pre-existing Jackpot tool. Te unique feature to Playson’s Jackpots is that it allows mystery payouts which are generated at random. Players don't need to land on specific symbols or combinations to win prizes in the Jackpot games. Tis creates an equal opportunity for every player to win the Jackpot and adds an additional level of excitement to their game.
Not only is it fun for players, it is a great tool for operators. It drives upsell while helping maintain the loyalty of the audience and is useful for controlling promotional budget.
Playson’s Jackpot promotional tool has flexible configurations which allow operators to set up qualification criteria and fund contributions to the general pool.
How do you measure loyalty?
Play session length is the key indicator for loyalty. It is crucial not only for operators, but for suppliers as well. For slot providers, it gives an overview of how successful a game release has been. Tis figure, along with other statistical analysis, is what operators consider when deciding on which games to promote in their lobbies.
Tere are some games which don’t do as well as others on release, or perhaps get forgotten after a time due to countless new games hitting the market. Using engagement tools such as Jackpots can help reinvigorate a game, adding an extra edge to the gameplay, and increasing its popularity. Te gambling sector is such a competitive market right now with dozens of slots released each month. Even the most popular games which bring in the most revenue gradually lose their share of players as new innovations enter the sector. Jackpot tools are a simple and effective way to help bring that audience back.
What KPIs constitute success and failure with a new engagement tool such as Network Jackpots?
For the game supplier it will be the number of operators who use this tool and positive ROI of each Network Jackpot promotion. Basically, it all comes down to return on investment into development cost. We’ve noticed that our Network Jackpots, along with our other promotional tools, such as Seamless Play, Free Spins, and regular Tournaments with daily prize drops, have all been popular with our operator partners.
How can engagement tools target both casual and experienced players?
We gather feedback from our partners and look
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176
