INSIGHT
ITALIAN MARKET GAMBLING TURNOVER Game
2017
Newslots Machines (AWP) Comma 7 VLT
Betting Exchange Bingo
Card games Poker Cash Tournaments Lotto
Totalisator
Horse racing Sports betting Lotterie
Virtual games TOTAL
€25.4bn €140m €23.5bn €1.13bn €1.61bn €16.3bn €2.52bn €924m €7.4bn
€1.52bn €553m €9.97bn €9.11bn €1.51bn €101.7bn
ITALY MARKET
2018 €24bn
€140m €24.5bn €1.5bn
€1.64bn €19.7bn €2.27bn €933m €8.01bn €1.54bn €536m €10.9bn €9.24bn €1.74bn
€106.8bn
Te Italian sector was legalised in the 1900s and up until this time it was fairly unregulated and mostly affiliated with Mafia organisations. Te National Lottery was set up in 1932 and today SuperEnalotto is the most popular operated by Sisal.
Until 1992 gambling in Italy was reserved mostly for lotteries and football pools. But as the government looked for additional funding a set of new measures were introduced to open up a new gambling market. As the 21st century arrived gambling boomed in Italy and slot machines emerged like Gremlins caught in a rain shower.
Concessions were introduced and VLTs were developed. It is estimated around 17 million gamble in some form in Italy.
Te turnover of €110.5bn for 2019 is a 3.5 per cent increase on the 2018 figures of €106.8bn whilst GGR was €19.5bn in 2019 (€18.9bn in 2018). Te turnover was divided between €74.1bn (€17.6bn GGR for the landbased gambling and €36.4bn (€1.62bn GGR) for online gambling. Te state sees around €8bn in terms of taxation
Te majority (around 48 per cent) of gambling revenue is spent on machines - €48.9bn in total divided between €25.4bn on slots and €23.5bn on VLTs - followed by card games (16 per cent) and then sports betting (10 per cent).
In Italy there are currently: l
Over 200 bingo halls.
l 33,450 totalisator points of sale. l 34 horse racing tracks. l 2,959 betting shops.
l One sports betting agency. l 3,127 betting shops.
160 per cent of GDP this year whilst economic growth is predicted to drop by more than eight per cent in 2020. Te tertiary sector, culture, tourism and catering, have all been knocked to their knees.
Tourism in Italy is responsible for about 12 per cent of GDP. With around 63 million tourists annually it is the fifth most visited country and offers everything from beaches to culture to cuisine to art. Tourism brings in around €189bn per year.
Te country is divided into 20 administrative regions. Lombardy in the northwest accounts for around 10 million residents – one sixth of the population and is the region where more than a fifth of Italy’s GDP is produced.
Boasting a 60 million population means there is also a big transitory population moving north to south and along the axis from Rome-Firenze- Bologna-Milan. Te lockdown saw tourism drop by 95 per cent with €20bn in losses from tourism sector this year.
GAMBLING SECTOR Te Italian gambling industry accounts for
around 20 per cent of the world’s entire gambling market and has seen rapid growth. In a decade the country’s turnover has more than doubled to around €110.5bn in 2019 from €47.5bn back in 2008.
Te history of gambling in Italy dates back to the Roman Empire period when dice was played. Baccarat originated in Italy in the 15th century and bingo also has its roots here.
Te first gambling establishment to open in Venice in 1638 later became the Casino di Venezia and as such is the oldest casino in the world. Although there are only four casinos operating in Italy other sectors such as the huge and lucrative slots market, sports betting, lottery and bingo are all legal.
Te Agenzia Dogane Monopoli (ADM) which is the Agency of Customs and Monopoly, oversees the sectors and is responsible for licensing and collecting duties.
l 61,700 lotteries points of sale. l 34,354 Lotto shops. l 263,300 New Slots. l 56,967 VLTs.
l 4,979 VLT salons. l 87,000 Comma 7c machines.
As lockdown began the casinos, gambling halls, bingo halls, betting shops were forced to close and the ADM opted to suspend retail and online lottery sales in Italy on March 21. Te only lottery which continued was Eurojackpot held in Finalnd with 17 other participating countries.
Sales of SuperEnalotto, Eurojackpot , SuperSTar, SiVinceTutto and Lotto draws were resumed six weeks later on May 4 and tickets bought prior to the closure were still valid as draws recommenced.
NEWSWIRE / INTERACTIVE / MARKET DATA P37
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