Interactive
EMERGING MARKETS BTOBET
in a position to build their brand according to their strategy and reap successful results in the least time-to-market. Te latter is particularly essential when it comes to entering a newly regulated market, such as Brazil once regulated.
What are some of your retail solutions for Latin America? How will BtoBet improve and diversify the bricks-and-mortar sports betting offer in the region? Could you also outline any other innovative features?
I must stress that in the development of the Neuron 3 platform we have dedicated a lot of resources in order to place our partners in the best possible position to target their players during the whole customer journey. Tus, whilst retail is still the predominant channel in LatAm – whereby the vast majority of players are anonymous – through our new Retail Solution operators can now target and transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience. Tis eventually allows operators to diversify their business strategy and ultimately their revenue stream.
We have also taken into consideration the modern players’ heavy usage of social media communication, and through our innovative social betting feature now players can search, place, and check a bet directly from their social media app without the need to navigate and use other applications for a more accessible and more entertaining betting experience. Ultimately the advanced interconnectivity of a wider spectrum of channels in the Neuron 3 platform allows for a more player-centric approach, which is essential for operators in order to diversify their brand from their competition.
In Africa, Kenya, Nigeria and Ghana stand out as the three jurisdictions where there has been the largest expansion of the sports betting market over recent years. What specific challenges does Africa offer when it comes to running sports betting?
Te major challenges concerning the African industry are primarily technological in nature. Te entire region lags behind other markets when it comes to Internet and smartphone penetration. Tis aspect, coupled with the fact that the continent is still very much cash-driven, has shaped the local market into a predominantly retail one. However, strong year- on-year growth are gradually morphing the industry to expand ever more to the online channels. Tis is further complimented by the fact that notwithstanding that the vast majority of the African population do not have access to a
P160 NEWSWIRE / INTERACTIVE / MARKET DATA
The major challenges concerning the African industry are primarily technological in nature. The entire region lags behind other markets when it comes to internet and smartphone penetration. This aspect, coupled with the fact that the continent is still very much cash-driven, have shaped the local market into a predominantly retail one.
financial insitution and thus do not possess a credit card, there is a relatively high usage of mobile money payment gateways.
Although there still are no pan-African payment gateways, this is set to change in the short to medium term, with MTN Africa and Airtel Africa – although already present in a large number of countries – continuing their expansion across the continent resulting in a broader payment gateway infrastructure and especially facilitanting deposits and withdrawals into player accounts.
Could you tell us more about BtoBet’s presence in Africa? Which markets are you present in and what role has the company played in the development of sports betting in the region?
BtoBet is considered as the leading platform provider in Africa with the Neuron 3 platform already fully compliant and provided to clients in 22 different countries, namely: Benin, Cameroon, Chad, Congo Brazzaville, DR Congo, Gabon, Ghana, Guinea, Kenya, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Senegal, Sierra Leonne, Tanzania, Uganda and Zambia.
What has really set us apart from the competition throughout the years is our perseverance in delivering an optimal player experience notwithstanding the difficult market scenarios, marked by challenges in terms of internet and smartphone penetration, and even in the older devices that are still used on a widespread scale throughout the continent.
It was never our intention to sacrifice the betting experience due to technological limitations, thus the only feasable way forward was the optimisation of our platform to reflect the local
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176
