Digitain, we are very keen about AI. Te key to AI is about asking the right question. For us, AI represents an opportunity both for compliance and improving the player experience, lifetime, and journey. If you get it right the results are clear for everyone to see, and AI is something the industry should embrace and understand more than it has.
If you look on Netflix, it provides prioritisation with what we want to watch. I coined the phrase ‘Digiflix’ in September last year and it has stuck with me, rightly or wrongly. I know our new Head of Product, Martin Clarke, is really embracing the power of AI technology to improve the end player experience for our partners. By the end of the year, we will have an enhanced sportsbook with a team working on a new platform for the overarching core of everything we do. As we grow, we will also be offering more casino and in-house content.
expanding globally. As a result, we are looking to increase the number of matches, introduce a doubles 2v2 format and change around the matches from three game wins to five-point wins. We also plan to implement video solutions with new angles.
What is Digitain's philosophy for its in-house games?
Our in-house philosophy is innovation. Whilst in gaming this is something that is often talked about, the number of people who go on to execute it is limited. It is not always the big innovations either, such as in-play or cash out, but the widgets and technical tweaks players and operators may not even notice. Tat is where we focus our attention. Another industry buzzword now is gamification, a term often construed simply as a leaderboard or prize pool. To us, gamification is about taking something and adapting it to a wider market. Our philosophy is excellence in everything that we do. Innovation and gamification in its truest sense. How can we embrace innovation? What
is the next stage for gamification? Tese are the things we prioritise.
What makes RocketOn different to the rest of Digitain's portfolio?
Te game’s features are its main differentiator. You can have the best graphics in the world, but if the mathematics and features do not operate in tandem then the game does not work. RocketOn has two modes of play – Auto and Manual. Manual gives the player a greater feeling that their skill is influencing the outcome whilst Auto mode includes options for auto cashout, auto bet and auto exit. Furthermore, across both Auto and Manual modes, players can place two bets during the same round. Te features behind the game are what creates RocketOn’s buzz and energy.
Going forwards, what is Digitain's roadmap? What new markets are in the pipeline?
Our roadmap has always been about continuous improvement. Both personally and within
Of course, we are always on the lookout for geographical expansion. We are looking at opening an office in Malta and expanding our regional footprint. With that comes new challenges and therefore the sportsbook platform is being built to be geographically agnostic. We are a global company, but our brand and products offer local specification. Te next year is very exciting and I am delighted to be part of the Digitain story. ‘Digiflix’ will undoubtedly be the way forward driven by an enhanced sportsbook and new platform.
By the end of the year, we will have an enhanced sportsbook with a team working on a new platform for the overarching core of everything we do. As we grow, we will also be offering more casino and in-house content.
NEWSWIRE / INTERACTIVE / MARKET DATA P131
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