1 Peru For now sports betting shops are
permitted via municipal licence and there is no specific authority that
regulates them. Currently there are no rules in place which specifically cover
sports betting other than the penal code which dates back to 1942.
Te private sector has the right to enter the market as long as the company adheres to Peru’s Civil code and the terms of their licence as granted to them by the municipal government.
Proposals for a land based expansion were put forward in September 2018 which would see a larger land based
expansion after a group of lawmakers, all belonging to the same political party, announced that they would push for
new laws which would further regulate land-based sports betting.
In November, the head of Te General Directorate of Casino Games and Slot Machines (DGJCMT), Manuel San Román Benavente, said that the
government has already set a new tax on land based sports betting which will stand at 12 per cent of net profits. Te bill will now have to go through several legislative stages before being passed.
Peru is one of the few markets in Latin America where a land based sports betting expansion looks possible. In Peru there are only around 30 sports betting outlets while horse racing is
already present via racetracks and off track betting shops. Tere are around 25 Costa Rica International Sports (BetCris) sports betting shops.
In addition a small expansion is
currently underway. In 2019 with the support of local partners, RETAbet
established an office in Lima as part of a planned expansion and has opened two betting shops so far. RETAbet, a
technological company specialised in sports betting, already has extensive sales network of more than 2,300 points throughout Spain.
2 Colombia
In Colombia the sports betting market is set for expansion after Codere was granted a licence to operate sports
betting by the gaming board Coljuegos. More companies could follow.
However sports betting is still at a very early stage. In 2017 Codere announced its expansion plan for the coming months, beginning its land based operations in Colombia through 155
sports betting outlets, through its own network of gaming rooms and with other third parties.
Codere will expand in Colombia via its
brand Codere Apuestas operating sports betting establishments alongside its
already existing gaming rooms as well as gaming rooms belonging to its
partners via third party agreements. Its sports betting offer in Colombia will encompass 264 branches.
In order to expand its reach last year Codere Group launched a campaign designed to specifically engage with Colombian audiences by using local
football legend Carlos Valderrama as part of its advertising campaign.
3 Brazil Sports betting is set for a major
expansion in Brazil but there have already been a number of delays.
Te undersecretary of Prizes and Sweepstakes of the Ministry of
Economy, Waldir Eustáquio Marques Júnior, announced that the Brazilian government would present the final
regulation for sports betting in March but this has already been delayed.
Bill 846/18 will allow for both online and land based sports betting as well. Te Ministry of Finance was originally aiming for the regulation of sports betting this year but this has been
Peru is one of the few markets in Latin America where a land based sports betting expansion looks possible. In Peru there are only around 30 sports betting outlets while horse racing is already present via racetracks and off track betting shops. There are around 25 Costa Rica International Sports (BetCris) sports betting shops.
delayed due to COVID-19. Waldir
Eustáquio Marques Júnior recently said that regulation should be in place by the end of this year or next year.
Operators from abroad will be invited to offer sports betting. However the
number of operators that will be allowed came under criticism as it was originally restricted to just 39 in the first draft of the decree.
Tis could well be expanded as the bill is further developed over the next months in what is expected to eventually be a multibillion-dollar sports betting market. It is believed that that the
Ministry of Economy has been looking at international regulatory models to understand which framework would be best suited to Brazil.
4 Puerto Rico Members of the House of
Representatives reached consensus over how sports betting should be regulated after impetus came from the governor’s office. In April 2019 the governor of
Puerto Rico, Ricardo Rosselló said that a study carried out by the government
showed that a newly regulated sports betting industry could bring in between US$44m and US$66m per year.
Te Betting Committee Act of the
Government of Puerto Rico was signed into law in July 2019 by the outgoing governor and will allow for both new
large scale sports betting operations and smaller establishments.
Bets may be placed at any place
authorised by the Commission, such as casinos, racetracks, hotels and hostels, amongst other locations. A rate of seven per cent has been put in place in the
case of retail gross gaming revenue and twelve per cent when it comes to bets placed online.
P58 NEWSWIRE / INTERACTIVE / MARKET DATA
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