Africa


In Africa, Kenya, Nigeria and Ghana stand out as the three jurisdictions where there has been the largest expansion of the sports betting market over recent years. All three markets have been driven by an increasingly young population and the popularity of football, especially the Premier League. In Nigeria the median age is 17.9. In Ghana it stands at 21.1 years while the median age is 19.7 years in Kenya. Increased government scrutiny in all three regions has meant improving conditions for sports betting


operators and a fast expansion. While sports betting is already present in these markets (with arguably some room for expansion in all three) there is still plenty of room for growth in other markets in Africa in the future. However these regions are only just putting new gaming laws in place and it could be a while before we see retail sports betting up and running in these regions.


NEWSWIRE / INTERACTIVE / MARKET DATA P55


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