Interactive
BUSINESS INTELLIGENCE GAMING INNOVATION GROUP
It is simply a drag and drop real-time event based
flowchart. For example you
can create a VIP rule where it tags players as a potential VIP if they deposit over £1,000,
milliseconds after they deposit. It is so simple. The notification can go out on many channels - email, SMS, Slack, even directly to the user.
How can GiG Logic enable cross-sell initiatives from land-based to online, and vice versa?
We already have a customer who is using Logic for online-offline cross-sell. If your site is offline but has an API ability, then if you go to a teller or are physically on a slot machine you could tailor the machine to tell Logic you are doing the deposit/spin. Terefore, you have the possibility of doing offline/online tournaments in the same games or game types.
If a player deposits heavily on an offline site, we can give them a bonus on the online site. Equally, we can manage responsible gaming across both. We can track a user who has a problem online that has turned up at an offline site. As you build it yourself, you can tailor Logic to your setup.
system in the three days before 25th December you will give them a super bonus. Tat is actually quite a difficult thing to do traditionally.
In Logic, you can do it in five minutes flat. If a user is logging in from Malta and you want to give them a bonus because their birthday is in six weeks time, you can do all of these things.
What factors are incorporated into the algorithm that determines the correct notification is sent at the right time? What channels can GiG Logic use to notify players?
It is simply a drag and drop real-time event based flowchart. For example you can create a VIP rule where it tags players as a potential VIP if they deposit over £1,000, milliseconds after they deposit. It is so simple. Te notification can go out on many channels - email, SMS, Slack, even directly to the user.
If it is a publicly accessible API, you can use it. One of the keys to GiG Logic is we are putting the power of quite a serious messaging system into the technologically savvy users hands.
How does GiG Logic help with fraud prevention and responsible gaming?
You can tweak Logic very easily. You can put specific alerts in for your site, whilst utilising information from GiG Data - all in real time. Tree failed deposits on a particular card or players chasing a win, you can put it in.
You could have a strange situation occurring in a particular country which can be targeted - have we got 20 people trying to take the same bonus? In sports betting, one country is suddenly betting heavily on Manchester United - why? Is something going on? You can put this all into the system and notify your communication channels in whatever way you deem appropriate.
GiG Logic is fast becoming GiG's flagship solution. What is the future, both in terms of development and roadmap, for GiG Logic?
We really are trailblazing AI output from GiG Data and merging these things together. I absolutely see more soft rule and algorithm based systems coming online as people try to catch up with GiG Logic. At the moment, it is still a relatively new product out in the wild but internally we have been playing with it for two years. It’s been very heavily tested as we have been using it for responsible gaming and fraud risk tracking.
Going forward, we want to ensure the presentation layout and documentation is first class and easy for the user to learn from. We want to expand the built-in test suites so you can build your own test cases to ensure everything functions on your own business rules. We want to make Logic as simple, smooth and easy for the end user to maximise the potential of their business solution.
NEWSWIRE / INTERACTIVE / MARKET DATA P149
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