Interactive
SIMULATED REALITY - EUROPEAN CHAMPIONSHIP SRL SPORTRADAR
Sportradar: how do you compete with reality?
Simulated Sports arrived at the perfect time as live sporting events dissappeared from the betting calendar. Now, as sports events return, but with major competitions still absent, Sportradar’s US Betting MD, discusses the future for Simulated Reality and Real Sports
How has the product performed since it launched at the start of April?
Werner Becher, Managing Director, US Betting at Sportradar
Werner Becher is the Managing Director of US Betting at Sportradar, having previoulsy served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure. Werner, who has 25 years’ experience in the digital sector, is located in Sportradar’s New York office.
When we conceptualised it in late March and launched it just 10 days later, we pivoted our roadmap and strategy in response to the crisis period many bookmakers were, and still are, undergoing due to a lack of live sport. Simulated Reality has been a great success and the team behind it has done a fantastic job of creating long tail content while more premium events largely have been unavailable.
We have been offering Simulated Reality to all our bookmaker clients over the last few weeks – at no additional cost to existing customers. Our vision for this product was always to offer it for free at a time when the industry needed it the most.
Onto the European championship SRL: How is Sportradar providing fans with tournament football this summer?
The European championship Simulated Reality tournament comes at the perfect time, alongside the return of several major football leagues. We have to remember this is only the beginning of premium sport coming back and not every league is up and running, so operators and fans will want more content, and we can offer them that with Simulated Reality. It’s ideal to run it in parallel to some of the major European leagues, which have either returned or are due to do so soon.
P142 NEWSWIRE / INTERACTIVE / MARKET DATA
We are offering all our clients and their customers the opportunity to play out the tournament in full via Simulated Reality offering matches for all 51 games including the final on Sunday 12 July.
In the previous iteration of the product, we only provided stats for each game; however, We have added more multimedia for each match with short, live video replays of significant moments within a game including shots on target, own goals and penalties, plus automatically generated match reports which provide a summary of each game alongside in-depth match statistics and analysis. Tese new features are in addition to the 50+ selection of pre-match and live betting markets available for each match.
For our technical teams it is extremely important for the accuracy of each game to be as high as possible. Tey have worked tirelessly to provide the most realistic outcome, and at the same time, increase the visualisation of each game which will continue to evolve. Our focus is to provide punters with the best possible experience.
Crucially this content has been sourced and delivered to the market with the same industry leading security and integrity processes and measures in place that Sportradar has always adhered to. Maintaining the integrity of the data and products we provide, together with that of
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