Once you’ve found your niche, you need to start building authority with content of the utmost quality. Tis means, if you’re not one yourself, a chunk of your budget will need to go to on skilled writers.
Tese guys are going to know how to weave keywords artfully into their text in a way that doesn’t sound clunky or stilted. Tey will know how to write readable and engaging content that brings value to the readers, while also making sure that Google understands it correctly and perhaps even “likes” it.
If they don’t know any of that, find someone else.
But there are ways to create quality content on a shoestring. If your chosen niche is blackjack
strategy, for example, reach out to the experts. Tey generally have books that they want to sell, and you’d be surprised how many of them will send you content for free in return for plugging their books in their byline.
Today, Google uses machine learning to recognize quality content. The search giant’s AI can now see beyond mere keywords and understand meaning. It aims to measure and reward reader-engagement. That means your content and messaging are now the single-most important factors in building a successful affiliate site.
Teir presence on your site will help with your overall goal to build authority on your chosen subject. Engage with relevant “influencers” too – and if they don’t want to write for you, offer to interview them.
Everyone’s got something to sell. Remember, we can no longer buy links to boost our Google rankings, but links pointed towards our site – especially from mainstream media – remain the Holy Grail. Building authority through excellent content greatly increases your chances of achieving this.
Ultimately, it’s all about perception. Do you want to be seen as a lazy site that’s only in it to make a quick buck, or do you want to be a real media platform with something genuine to offer that just happens to be funded by affiliate advertising?
If it’s the latter, your target audience, your affiliate partners – and Google – will notice, and you’ve got a real chance of making it.
Ten, and only then, do you to get to work in your pyjamas – maybe like one day a week.
NEWSWIRE / INTERACTIVE / MARKET DATA P157
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