In addition, brands will need to adapt their offering as they pay attention to changing trends, so that they are not reliant on one vertical over another. Tere needs to be more choice for the players, in order to ensure there’s more sustainable stability for the operators.


How can operators ensure the success of poker and virtuals sports is sustained longer term? Can these verticals continue to grow once live sport returns?


Absolutely! Te last few months has provided a test bed for alternative approaches to player entertainment - both for the players to see what options they have, and also for the operators to understand the transient nature of their user- base. Tey’ve definitely got some new clients recently, and they can keep that interest bright and alive by realigning casino products to have more of a sports focus.


Esports will equally remain relevant for many previously uninterested punters. Having tried out some of the esports offerings while mainstream IRL sports were shut down, players are open to new ideas and brands.


Again, the smart operators will personalise their outreach to players to ensure they keep their presence front and centre. Operators that don’t take this approach will see a greater difficulty in keeping players interested and engaged, leading to churn and exodus by large swathes of their old customers.


What will be the legacy of the global shutdown for the sports betting industry?


Te legacy of this global crisis, in terms of the sports betting industry, will be the realisation by operators that the sportsbook model of previous decades can break down and leave them literally deserted. Te industry can no longer take things for granted, and hopefully will be better prepared for downturns and unexpected crises in the future.


Innovation will continue, but with renewed energy and focus, as the industry surges forward to find new staples for an audience with ever-changing trends. We will likely see an increased interest in virtual sports and esports, alongside more diversity in the products that sportsbook operators develop, including more


The legacy of this global crisis, in terms of the sports betting industry, will be the realisation by operators that the


sportsbook model of previous decades can break down and leave them literally deserted. The industry can no longer take things for granted, and


hopefully will be better prepared for downturns and unexpected crises in the future.


social and casual betting opportunities. With the support of regulations and the approval and buy-in from the player audience, this will be the way that the sports betting industry recovers and improves. Otherwise, for some, it could simply be game over.


NEWSWIRE / INTERACTIVE / MARKET DATA P129


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