Interactive
LIVE CASINO ONLINE EVOLUTION GAMING
with the addition of something never before seen in Live Casino — a separate augmented reality bonus round, which takes players on a unique journey into the MONOPOLY world where they have the opportunity to win huge multiplied amounts. Players now live in anticipation that the wheel lands on either two rolls or four rolls. Tis game is super popular and had shattered all company records for player numbers as well as the most amount of prize money paid in any one game round. Tis excitement is something we wanted to replicate with the creation of Crazy Time.
What bonusing tools are available to enhance the player experience? How does Crazy Time appeal to the next generation of player?
With Crazy Time we have added even more bonification elements we know players will love. Tis embodies our goal of creating games that are entertaining enough simply to watch, without even placing a bet.
We want to attract even more diverse player segments, and potentially new players to Live Casino. Many of those players will go on to enjoy other Live Casino games, such as Roulette, that they may not have experienced had they not been drawn to the excitement of Crazy Time.
called ‘Te Price is Right’. We wanted to continue our trend that our game shows had started by putting entertainment at the heart of the game, with the addition of various dynamic games- within-games to entertain and immerse players.
Crazy Time builds upon our successful money wheel games, including our first ever game show Dream Catcher, which we launched in 2017 and the unique MONOPOLY Live, launched in 2019, where the world’s most famous board game met Live Casino. We created these interactive game shows to attract a wider variety of online players: some who had never played Live Casino, some who were looking for a more exciting alternative to slots or traditional table games and some who are just looking for something completely new.
Most new games fit squarely into categories: slots, tables, virtual sports, and as a result most new innovations fit this traditional mould. Dream Catcher represented a shift for us, in creating a game that did not fit the conventional mould, but of course with the associated risk of having no natural player base.
With Dream Catcher the magic happens when the flapper lands on one of the two special multiplier sections, which are 2x and 7x. When these are hit, all bets are locked and potential payouts are multiplied. We quickly realised this was something players loved — the thrill of the multipliers and the potential to win big were an instant success with players.
MONOPOLY Live again built on this concept
A great game needs to have so many different elements and those all need to be in perfect harmony with each other. Our games include many elements that are highly appealing to slot players. By incorporating elements such as RNG multipliers and augmented reality, we are essentially mimicking TV game shows by giving players something engaging to watch, instead of re-spinning slot reels over and over. Tis has proved to be very popular and in many ways is redefining Live Casino.
What are your expectations for Crazy Time once it goes live? What would you consider a successful launch?
Te initial reaction to Crazy Time from everyone at ICE was overwhelming. Tat was validating to see, so we expect great things to follow once the game goes live. We hope that Crazy Time, like our other successful game shows, acts as a powerful conversion tool. We want to attract even more diverse player segments, and potentially new players to Live Casino. Many of those players will go on to enjoy other Live Casino games, such as Roulette, that they may not have experienced had they not been drawn to the excitement of Crazy Time.
With MONOPOLY Live, its popularity also grew from a sense of community that was built around the excitement of the bonus game and players sharing in each other’s’ victories. Tere are thousands of live-streamed videos dedicated to the huge wins in the MONOPOLY Live game, demonstrating a massive fan base and shared interest in the game that we had never experienced before. With Crazy Time, of course, there are even more bonus games, so we look forward to seeing how players interact with a game which is our boldest creation to date!
NEWSWIRE / INTERACTIVE / MARKET DATA P105
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