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Local communities profit in numerous ways from casinos, most importantly presence and revenue. Casino Baden-Baden, one of the most famous casinos in the world, is a perfect example: Baden-Württemberg, the state in which Casino Baden-Baden is operated, profits from its revenue, which the state collects via taxes.


Furthermore, the city itself profits from the casino’s world-wide brand awareness, which promotes image and prestige and therefore tourism.


The New York Times wrote about Baden-Baden in 2017: “the famed Casino is worth a visit for its opulent design and its importance to the town’s history.” Casino Baden-Baden is part of the brand Baden-Baden. The brand awareness is strengthened by events such as Nato’s anniversary celebration. Moreover, the casino employs close to 200 people.


Could you tell us more about the different types of gaming on offer as well as other amenities and facilities in state licensed casinos? So


P32 NEWSWIRE / INTERACTIVE / MARKET DATA


From 2007 on, casinos were highly affected by regulations and new competitors, especially online gambling. They were able to make a


come back though. With a rise in GGR, there has also been a rise in visits in 2019, which saw a 13.21 per cent increase , which means about 6.4 million guests in German casinos (compared to 5.7 million in 2018).


what kind of new innovative games and other services do the casinos offer to customers? Are there any games in particular which are popular for your customers? What are some of your casinos stand-out features and games?


The offered types of gaming are regulated by law. There is the classic French Roulette, as well


as American roulette, blackjack, poker and slot machines. The unique selling point of licensed casinos is that guests experience real games with real people. They support and honour a casino being a place for live, face-to-face entertainment. They appreciate the social interplay, which forms a different, a superior gaming experience compared to games on a screen. Live gaming makes a difference.


Many casinos also offer other forms of entertainment: Readings, Fashion Shows, Concerts, etc. Furthermore, casinos, in contrast to online casinos, also offer restaurants and clubs which guests can visit. They add value to their unique gaming experience, which guests can enjoy.


What’s the size of the state licensed gambling sector? Germany’s casino revenue has returned back to the sales level of 12 years ago with a 25.6 per cent increase in turnover in 2019 and a 13 per cent spike in attendance following investments in gaming culture. Could you tell us how this has happened and what is behind the increase?


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