Interactive
VIRTUAL SPORTS GOLDEN RACE
Golden Race: A wakeup call for sportsbooks
After months of lockdown and an unprecedented real sports void, Martin Wachter, CEO & Founder of Golden Race, believes the betting industry is beginning to see the light at the end of the tunnel and that now is a moment to recover and put the learnt lessons into practice.
Martin Wachter, CEO & Founder Golden Race
Martin Wachter is the CEO & Founder of Golden Race, developer and provider of virtual sports and betting solutions. Golden Race generates more than 15 million tickets per day through major online and retail partners around the world on a regular basis. Wachter founded Golden Race in 2006 and has 20 years of experience in the betting industry.
Te lack of sports events, closure of retail shops in several countries and restrictions in many others has seen the betting landscape over the last three months look quite hard.
Tankfully, the industry has had some help to recover from the revenue drops: virtual sports have boosted the industry during those weeks, making online platforms grow and contributing to the economic viability of the year. It is true that virtual sports have been exponentially growing during recent years thanks to the several advantages they possess that gamblers appreciate, particularly the possibilities brought by improved technology bringing increasingly realistic games.
Virtual sports have not been just a quick solution for helping the betting industry during this pandemic, but a powerful resource to complete bookmakers and operators' product offers. This ‘alternative’ is no longer an alternative. Virtual sports are a very useful tool for helping betting businesses earn more income in a continuous way, especially in terms of covering costs and saving the year when real sports have not been available.
P134 NEWSWIRE / INTERACTIVE / MARKET DATA
Even before the COVID-19 outbreak, it is estimated that 15 to 20 per cent of the monthly profits had been generated by virtual sports at European betting shops, with bigger percentages in other markets such as Africa and Latin America. But their increase during the outbreak has been surprising. Virtual sports have been attracting great deal of attention from many iGaming executives over the past months, as operators looked to counteract the widespread cancellation of live sports events.
Having a look at the online casinos, virtual sports players are the one with the biggest increase during March and we observed a 74 per cent growth on Golden Race online tickets selling during the same month.
So, how should the industry respond?
It seems clear that virtual sports have not been just a quick solution for helping the betting industry during this pandemic, but a powerful resource to complete bookmakers and operators' product offers. Tis ‘alternative’ is no longer an alternative. Virtual sports are a very useful tool for helping betting businesses earn more income in a continuous way, especially in terms of covering costs and saving the year when real sports have not been available.
Te greatest strength of virtual sports is their availability around-the-clock. Injuries, bad weather, suspensions, or virus outbreaks do not stop virtual sports from reaching your platform and customers.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176
