There are still a large number of markets around the world where sports betting remains illegal or is underdeveloped. These markets offer huge potential but an expansion will be difficult due to a number of reasons. They include: unstable political conditions, opposition to gambling on principle and a desire to protect government controlled gambling monopolies.
Why are some markets untapped, despite their potential? Which jurisdictions offer the most potential and where are we likely to see growth going forwards? What is the potential size of these markets? What obstacles currently stand in the way of land based sports betting expansion in these regions and how likely is is that these markets will open up at some point in the future?
