Interactive


BUILDING AN AFFILIATE SITE CASINO GURU


Casino Guru: Panda and the death of the content farm


So you want to start an online casino affiliate site? Chances are you’ve already done some homework. In fact, we hope you’ve spent the past few months knee deep in research – because, in this super-crowded space, you’ll need every advantage you can get.


Long gone are the days when an affiliate could cobble together any old content, clumsily load it with keywords and buy a load of cheap backlinks. In fact, that stuff hasn’t washed since Google’s Panda update of 2011.


Matej Novota, Online casino lead, Casino Guru


It’s better to offer your readers detailed, focused content rather than spreading yourself too thinly. This will help build brand reputation and foster a core following of repeat visitors with a specific interest in your content. It may also lead to your articles being shared on forums or through social media.


P156 NEWSWIRE / INTERACTIVE / MARKET DATA


And that’s a good thing. Panda was one of the best things to happen to the internet because it signalled the death of the “content farm” and the thin affiliate websites that littered search results while offering little or no value to netizens.


Today, Google uses machine learning to recognize quality content. Te search giant’s AI can now see beyond mere keywords and understand meaning. It aims to measure and reward reader-engagement. Tat means your content and messaging are now the single-most important factors in building a successful affiliate site.


Largely because of these advancements in Google’s algorithms, the idea that an affiliate business can be run by a guy on his laptop sitting in his bedroom, printing money, is also a thing of the past.


Today, the space is dominate by so-called super- affiliates. Tese guys have generally been around a long time and have all the sweet deals with operators. Tey don’t work in their pyjamas


either. Tey work in big, shiny offices, probably with special relaxation pods to help them think creatively.


So how do you compete against these super- affiliates, their relaxation pods, and their intimidatingly large budgets? Simple: ensure your content is the best. With a smaller budget, it’s a good idea to research niche trends within the online gaming space.


Choose one you think has legs and concentrate solely on that. It could be online live dealer games, for example, or news stories related to crypto gaming, or you could choose to focus on one geographical market.


It’s better to offer your readers detailed, focused content rather than spreading yourself too thinly. Tis will help build brand reputation and foster a core following of repeat visitors with a specific interest in your content. It may also lead to your articles being shared on forums or through social media.


For example, at Casino Guru, we opted to focus on technical game strategy and to concentrate on having the most accurate online casino database on the net. And then we went for it, hell for leather.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176