Interactive
SPORTS BETTING - DIGITAIN TABLE FOOTBALL
Digitain: what’s all the foos about?
Digitain has secured exclusive betting rights for the first in a series of Table Football tournaments set to be run in collaboration with the Table Football Federation of Armenia.
Table Football odds feed product. We have shown flexibility and resilience in our content offering to match the needs of operators. Our partners are at the core of everything we do, and they have seen the dedication we have shown to them during this period. Te key aspect to gaming is delivery and Digitain has certainly delivered.
Simon Westbury, Head of Sales Department, Digitain
G3 speaks to Simon Westbury, Head of Sales Department at Digitain, to discuss the inspiration behind the company's unique new offering and how they plan to take the product global.
How has Digitain adapted to the pandemic over the last few months?
Operationally, Digitain’s first challenge was to get its 1,700-strong geographically dispersed workforce working from home. Whilst I cannot say we were prepared for a pandemic, our staff were already familiar with using tools such as Microsoft Teams so this made the transition relatively seamless. Outside of the internal logistics, sportsbook has always been our primary focus, so we re-evaluated our product roadmap. Tis saw us massively increase our virtual offering, integrating Kiron, Global Bet and Golden Race.
On top of that, we expanded our esports offering to go live with our partners and focused on our internal games portfolio, which has had an added importance for operators with our market leading RocketOn game and
P130 NEWSWIRE / INTERACTIVE / MARKET DATA
Could you tell us more about the collaboration agreement Digitain recently signed with the Table Football Federation of Armenia?
We are offering a fully certified Table Football product; a live streamed table football feed featuring professional players, supported by pre- play and in-play odds and player statistics. With over 400 matches played every week and more than 50 markets available to bet on in each match, Table Football has an AI generated odds feed and real-time statistical player data. Te collaboration is designed to drive acquisition and retention of operators’ customers, grow revenues, and enhance competitiveness.
How was the idea conceived?
Te idea for the Table Football odds feed product was born in the Digitain office where developers often play table football during their breaks. Everyone understands table football globally and the logic simply came from it being a hugely popular game. Being based in Armenia made the collaboration with the Table Football Federation of Armenia a natural first step but we are looking to expand the product globally, including with the International Table Soccer Federation.
Is Table Football targeting the sports betting or iGaming market? Does it straddle both?
In terms of what Digitain offers as a B2B company and its product portfolio, it would be ignorant to say each product is one size fits all. In gaming, you can sometimes have pure sports and casino bettors, but if you consider a vertical such as virtual sports you have a fixed odds betting game with casino-orientated mathematics. However, as it has a sports graphic, it is
During the pandemic, operators have been quite clear that they are promoting alternate content to sports players. Table Football is viewed as a casual game, albeit professional, appealing to all segments of the market. If you are a sports bettor, you understand Table Football. If you are a casino player, Table Football is not a rigid 90- minute game of football, but a fast-paced game with global resonance. It is a great crossover product that appeals to the widest cross section of players that it possibly can.
How do you plan on scaling Table Football?
A large percentage of the global population understands Table Football. Whilst professional Table Football has a slight differentiation on the format you would play with your friends, there is a resonance and understanding that appeals to a global audience. Once we have realised that potential, there is no limit to what we can do. Our primary focus was previously working on how to deliver the product, whereas now it is on
If you are a sports bettor, you understand Table Football. If you are a casino player, Table Football is not a rigid 90- minute game of football, but a fast-paced game with global resonance. It is a great crossover product that appeals to the widest cross section of players that it possibly can.
considered a sports betting game.
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