How difficult was it taking the decision to cancel so many live events in 2020 - and what were the processes involved in making those judgement calls?
INSIGHT EXHIBITIONS
Our number one priority with any event is around the safety of all the participants that are going to attend it. We want it to be the best it can possibly be, having high standards to which provide the desired returns for any of the potential suppliers and attendees that come along.
By moving the trade show into a digital format, the ICE brand can still engage with participants that are expecting to engage and now - more than ever - need to because of the current set of circumstances they face that are undoubtedly at present affecting their businesses.
Is it better to cancel events or continue to postpone and push them further back down the calendar?
Tat’s an interesting question, because – and I don’t want to sound flippant here, but – it could come down to semantics. With that, I mean that we at Clarion Gaming don’t approach a situation like this from our perspective, rather we think how this is affecting our customers.
Live Events on ICE
ICE North America - ICE Asia SiGMA
In response to the ongoing disruption caused by the Covid-19 pandemic, gaming shows, conference and exhibitions have shifted from live public events to digital-only streaming broadcasts.
G3 interviews Clarion Gaming’s Managing Director, Kate Chambers, about the changes
wrought by the pandemic on events organised for 2020 and beyond, on the switching focus to digital conferences and what the future holds for the live exhibition sector over the next year, with a view to forthcoming ICE 2021 event.
With that in mind, we look to develop events that work for our markets at any given time. So we don’t see this as a case of ‘cancelling’ or ‘postponing’. Take ICE North America Digital for example: the in-person version of the event had to move, of course, but the core of the event – the potential for learning, for networking with peers – that was still in demand and so we ran the event, but in a format which would work best for our audience.
Do you think we'll realistically see any live events in 2020?
You know I’m not one to avoid questions, but that is really not one for me to answer. Te world has seen, and is still experiencing, significant changes and the future is uncertain – but what we do know, what we can control here, is how we respond to our audience. If situations develop positively for any given customer group, then we are then in a position to be able to help them move forward in the ‘new normal’. It really is a case of us preparing things in the background so that we’re well positioned to help as and when needed.
What has the switch to digital events meant in terms of event organisation for Clarion Gaming? And what's it been like coordinating the new digital events while in lockdown?
For any organisation, such a seismic shift in working processes can be very difficult indeed. What I’ve found here is pretty remarkable, in that people across the board have taken to these new and challenging conditions as if it were any other working day. Te key thing during this period is communication and the team have been fantastic when it comes to both internal and external
P44 NEWSWIRE / INTERACTIVE / MARKET DATA
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