We have now completed the Simulated Reality season
across several major leagues and we have noticed
the sporting events themselves, is a key building block of everything we do.
How are Sportradar keeping fans engaged in Simulated Reality now that live football has returned/is returning in the case of the Premier League?
Te European championship Simulated Reality tournament comes at the perfect time, alongside the return of several major football leagues. We have to remember this is only the beginning of premium sport coming back and not every league is up and running, so operators and fans will want more content, and we can offer them that with Simulated Reality. It’s ideal to run it in parallel to some of the major European leagues, which have either returned or are due to do so soon.
We’re playing out the tournament as per the original schedule, which means we will have multiple games every day for four weeks, which includes games in the evenings and at weekends presenting a packed calendar of action, entertainment, and betting opportunities. Running Simulated Reality alongside the return of live action leagues will present our clients and their customers with even more content at a time when they need and want it most.
Real sport is returning and sits directly in competition with Simulated Reality but, from
encouraging patterns of user behaviour, including
bookmakers telling us that 60 to 70 per cent of players who place live bets on live Bundesliga matches also
watch and bet on Simulated Reality.
what we have seen and learned in the last few weeks since launch, it will be healthy competition.
Did Sportradar find the return of the Bundesliga impacted the level of engagement with Simulated Reality, be it positively or negatively?
We have now completed the Simulated Reality season across several major leagues and we have noticed encouraging patterns of user behaviour, including bookmakers telling us that 60 to 70 per cent of players who place live bets on live Bundesliga matches also watch and bet on Simulated Reality.
Many players, for instance, back a real game against Simulated Reality or they combine bets.
Te product makes sense to them and they have developed a lot of trust in it over the last few weeks.
We provide an average of 400,000 live events per year to our clients. Remember, having the major European leagues in Germany, England, Italy, and Spain back is only a few games a week, therefore it realistically doesn’t move the needle for clients or sports fans. Tere is still a lot of room for other alternative betting products such as Simulated Reality, so having the Euro tournament play out during the week and at weekends at different times is important for bookmakers, while punters are always looking for more content.
Future plans for Simulated Reality: By the end of the summer, most sports will have returned in one format or another. What is next for Simulated Reality post-European championships?
Sports fans have established a high level of trust with Simulated Reality since it was launched and this is increasing week by week. As this year progresses, we strongly believe this will continue to grow and the product will go from strength-to-strength.
We will continue to invest in Simulated Reality in the coming months so our clients can provide their customers with highly engaging content.
NEWSWIRE / INTERACTIVE / MARKET DATA P143
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