In September 2018, we staged the first CasinoBeats Summit alongside Betting on Sports at Olympia and, a year later, the Summit grew dramatically in both scale and profile. But all along, we kept in mind the tone set and the promises made by
CasinoBeats.com.
Te website is as vibrant as ever and as the brand itself diversifies - for example with the Pride of Gaming Awards we launched in September 2019 - it continues to grow in terms of visitor numbers and influence. We have not rested on our laurels. Indeed, we post more content now than we have ever done.
Where does Summit sit in the SBC portfolio? What makes it different to your other events?
Te SBC event portfolio has quickly expanded from being centred on betting, both retail and online, to a much broader offer that, through CasinoBeats, encompasses gaming. In addition, through PaymentExpert and brands like the recently launched and Latin America-focused SBCNoticias, the portfolio continues to diversify and grow geographically.
Te key is to give each of these verticals the attention they and their respective stakeholders merit. So the CasinoBeats Summit, Betting on Sports and PaymentExpert Forum took place together at Olympia in September but, into 2020, those three need a bigger home. Te result is the SBC Summit 2020, which takes place at Fira in Barcelona on 8-11 September.
Te SBC Summit will combine an 18,000sqm
exhibition space featuring 200-plus exhibitors with eight conference rooms and more than 70 hours of content covering sports betting, igaming, payments, digital marketing and safer gambling.
were mindful to offer something different. Along with a number of informal networking evenings we continue to run in St Julians, that first CasinoBeats Malta event was a great learning experience.
And what we learned is that the gaming community in Malta is very open to the kind of events SBC offers - rich in leaders and operators, boasting carefully curated content and great networking and hospitality. Tese events are not expensive to attend or be part of, but they offer better networking and business opportunities that can be found at almost any gaming event.
Tat brings us to the audience and the structural DNA of CasinoBeats. Te website officially launched in early 2018, with a view to establishing a brand - and a readership - that could underpin growth, both as an authoritative content platform but also as a companion to future conference events, such as CasinoBeats Malta.
Our goal for
CasinoBeats.com was to be the sector’s trusted advisor and willing accomplice. Lots of news and unique editorial, delivered quickly and without fuss. No paywall, no throttling of content, a daily newsletter uncluttered by ads - and all dedicated to casino. It’s a simple proposition but one that quickly found an audience and to which we have remained loyal as we have grown.
While we’re extremely proud of what the Summit will offer the global betting and gaming sector, and related industries with CasinoBeats, for example, it is critically important we continue to respond directly to the needs of the sector through a variety of opportunities. Tis is why CasinoBeats Malta has grown from an early evening briefing in 2019 to a two-day conference and exhibition in 2020.
What is the speaker line-up?
We are very proud of the speakers that are joining us at CasinoBeats Malta. It is not just that some of the biggest operators are represented - such as Betsson, Casumo, Dunder, GentingBet, GiG, GVC, Hero Gaming, Kindred, LeoVegas, LV Bet, Mr Green, Royal Panda, Stars Group, Videoslots and William Hill - it is that we have genuinely influential voices.
Tese include leaders such as Alexander Stevendahl, CEO of Videoslots, Jeremy Taylor, MD of GentingBet, and Tomas Rosander, CEO at Dunder Casino. However, for me, the success of the Malta line-up is largely measured by the specific casino operations professionals that will speak. James Ford, Head of Casino at LeoVegas; Jacqui Gatt, Head of Casino at Mr Green; Ewa Kazmierska, COO at LV Bet; Anna Wallenstein, COO and Head of Casino at Kwiff - these are the people that are managing casinos daily. Who better to discuss and attack the issues facing the sector?
Tat’s the strength of the CasinoBeats way of doing things. Our Regulation & Compliance track is being chaired by GVC’s Director of Regulatory Affairs, Martin Lycka, while our payments speakers include the Group MLRO at William Hill, Steven Armstrong, and Mickael Marceau, Head of Payments at Kindred Group. We will talk about talent and recruitment, so naturally we have those leading HR functions at Hero Gaming and at Betsson, Marie Louise Teobald and Lena Nordin respectively.
Tis is the attention to detail that our delegates and partners appreciate and, for CasinoBeats, it is a key differentiator.
What networking opportunities are available?
CasinoBeats Malta offers plenty of networking opportunities. On top of the dedicated networking breaks and lunches throughout the conference, we are hosting official networking drinks and parties each day at great local venues. On Tuesday March 24, there are pre- event networking drinks at an exclusive bar at which delegates can chat over a drink with fellow CasinoBeats Malta attendees.
On the evening of Wednesday March 25, the Official Networking Party will offer all delegates a fantastic opportunity to relax with free drinks and snacks, all in the company of friends, colleagues and new acquaintances from the businesses and organisations they need to know.
On Tursday, March 26, CasinoBeats Malta closes with a networking party at an exclusive networking venue. Great food and plenty of drinks will ensure a great celebration to round off CasinoBeats Malta 2020.
Could you tell us a bit more about the SBC Connect app?
Te SBC Connect is something we’ve developed ourselves with our aim of providing the best networking experience possible. Like many event organisers, we originally went with an ‘off the shelf’ app for some of our early conferences and they were okay but we wanted to do more with it. We’ve found by creating our own app we can improve and add features from one event to the next while also providing some consistency for our customers.
Also it’s not just an app. We recognised people like to arrange meetings and schedules ahead of time on their normal work computers, so we have a dedicated website -
www.sbcconnect.com - where people can log into their account and access the data via desktop.
We also host the session videos through SBC Connect, allowing people to catch up on discussions they might have missed on the day. One of the biggest complaints we have is that there is too much content to choose from. Tis helps address that.
CasinoBeats Malta March 24-26, 2020 Intercontinental Malta, St. George’s Bay, Julian’s STJ 3310, Malta
NEWSWIRE / INTERACTIVE / MARKET DATA P99
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