Sportradar’s Chris Wedemeier with Sandra Lee
Sportradar already well- Cathryn Lai with Gold Fish Frenzy
established in US sports Having renewed a series of partnerships stateside to provide data for the NFL, NASCAR and MLB to name just three, Sportradar was at G2E demonstrating the power of its programmatic ad solution.
ad:s’ programmatic solution launched in beta earlier this year, and since then, several operators have implemented it to reduce waste and improve targeting capabilities.
Developed as Sportradar’s own data and technology-driven marketing platform, it applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.
Fourth, we are creating advantages for player and partner experiences through our one SG approach. A great example of this is Unified Wallet where we are creating a single wallet and player account management that cuts across retail and digital. Fifth, differentiate our business to near-term product innovation like augmented reality table games, SGVision and more.”
Te company was also launching OpenGaming, its new full-suite of engaging iGaming content and reliable platforms, and feature the new game Mega Drop Quest. Te OpenSports platform delivers all the services an operator needs and players expect. Reimagined from the ground up, the fully modularised solutions bring together a comprehensive suite of sports betting technologies and memorable sports betting experiences for players. OpenBet remains the core sports betting technology solution, the backbone for sportsbook operations, using Scientific Games' proprietary betting engines tested for scale in global sporting events. OpenPlatform provides world-class, fully compliant player account and wallet services and functionality. OpenTrade, powered by Don Best Sports, offers 360-degree managed trading services including pricing, odds and feeds. OpenEngage powers sportsbook operators with player focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display). OpenAccelerate helps operators implement, manage and run their day-to-
Scientific’s Munchkinland slot
day sportsbook operations. A team of experienced industry personnel designs and executes critical strategy to drive acquisition, retention, and player engagement.
Also new to the industry were the Match HQ Scoreboards, immersing players in an onscreen, in- depth, game experience with play-by-play animations, commentary and real-time stats for live games across web and mobile. Te OpenSports Retail Companion App, meanwhile helps players bridge the gap between retail and digital wager by making selections and preparing wagers anywhere, anytime before setting foot in a venue.
Scientific received the Digital Product of the Year prize at the Global Gaming Awards 2019 its OpenSports.
Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, said: “Kicking off G2E with this global award is credit to our teams and the work we produce for our customers across the world. Every day, we strive to find new ways to improve the user experience and the OpenSports solution embodies our player-first approach and our long-standing commitment to reliability and stability.”
Felix Geyr, Managing Director, Sports Media at Sportradar, said: “Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company. With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”
Sportradar has unrivalled access to betting data sources that allows it to derive highly valuable insights about betting consumers and their interests and behaviours. ad:s provides operators with access to 50 million+ user profiles (and growing), captured in its betting dedicated data management platform (DMP), so you know who to target and how to target them. ad:s is built on proprietary DSP and DCO technology focused purely on betting; constantly refining itself to improve targeting and eliminate waste. ad:s gives operators the messaging edge, via engaging content products, optimized with dynamic creative and contextual relevance. ad:s gives access to an unmatched breadth and quality of digital media owners: publishers, federations, clubs, affiliates, content platforms, and SSPs, so you know you’re reaching the right audiences with your marketing messages
ad:s supports these benefits with flexible ways of working, from self-service to fully- managed services, complete cost transparency and full IAB ratification and compliance.
NEWSWIRE / INTERACTIVE / MARKET DATA P75
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