the needs of the business across different markets, games, venues and technologies. Maintaining this independence is important for both GentingBet and Authentic so is something that is integral to the ongoing management of both businesses.
Does this present the opportunity to blend land-based and online customer databases?
One of Genting’s USPs is the variety of our product offering. We have a global land-based presence – from Malaysia, Singapore and Egypt to the Bahamas, New York and Las Vegas – plus a diverse product range online encompassing casino and slots games, live casino and a comprehensive sportsbook. Terefore our ability to cross sell certain elements of our business in to other areas is significant, whether that be via our website, CRM, across our social channels, in casino.
We do it where relevant and appropriate though. We understand our customers don’t want to be bombarded with cross promo messaging, but equally they appreciate being made aware of products relevant to them. We take quite a personalised approach to this and will communicate with our customers on topics relevant to them and in the format they find most convenient.
What are the advantages for Authentic to being owned by a land-based casino operator in terms of the changes it can make to its
P102 NEWSWIRE / INTERACTIVE / MARKET DATA
One of Genting’s USPs is the variety of our product offering. We have a global land-based presence – from Malaysia, Singapore and Egypt to the Bahamas, New York and Las Vegas – plus a diverse product range online encompassing casino and slots games, live casino and a comprehensive sportsbook. Therefore our ability to cross sell certain elements of our business in to other areas is significant, whether that be via our website, CRM, across our social channels, in casino, etc.
products to make them more attractive?
Well we know that the live casino sector is estimated to be worth in the region of €2.5bn in Europe alone, so I expect to see it continuing to develop at pace, with operators in the market expanding their offering and improving their experiences as they try to capitalise on the opportunity. Of course I believe Genting are uniquely placed to do this and we have exciting plans for the future in terms of how we develop our offering and improve the immersive experience for players.
In relation to the Authentic deal, of course we benefit from all of their technological experience and expertise and in return they benefit from over 50 years of global experience in the land-based gaming, leisure and entertainment sector, plus the support and financial backing of a multibillion dollar, multinational organisation.
Are there further adjacent technology sectors of interest to Genting at this time or is this
going to part of a wider technology portfolio they are adopting at this time? We are always open to opportunities that help grow and develop our business in line with our ongoing strategies. Of course each opportunity has to be right in terms of strategy, culture, people, timing, but we are open minded about what specific sectors these opportunities may come from. What are your ambitions for the online/land- based live casino space? What are your plans going into 2020?
We believe Genting are ideally placed to effectively bridge the gap between the real world and the online experience and we are committed to developing our product and our offering to achieve this seamless convergence. Long term, our ambition is for our online players to be able to play at any one of our venues throughout the world in a really enjoyable, immersive experience from the comfort of their own surroundings, and we’ll be continuing to take steps towards achieving this ambition throughout 2020.
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