Interactive
LICENSED BETTING OFFICES FUTURE RETAIL ENVIRONMENTS
and completely cashless retail experience, giving operators the complete toolset required for building the retail environment of the future.
Gaming is becoming increasingly cashless. How will retailers adapt if over the counter (OTC) transactions are no longer a viable option? Is this a positive thing for the industry?
Retail betting brings in a fantastically diverse spectrum of customers, and if operators are to compete for people’s leisure spend during these challenging times on the high street, they must offer a wide choice to cater to different demographics while staying lean.
Customers will want to use the technology available to place their bets more easily. Tis technology is available in other retail experiences they enjoy, so it makes sense our industry should endorse it where appropriate too. What is clear, however, is that tech-savvy customers want to be able to use the variety of the new payment methods available to them wherever they are making their transactions, and as providers we need to ensure they are there for them, whatever their preference. We have developed our FLAVOR suite of SSBTs with this in mind, unlocking a cashless world full of opportunities, bundled with both card and mobile payment options.
However, while gaming may be becoming increasingly cashless, I also believe there will always be a place for cash in the in-shop environment. Our research tells us that at the moment the majority of customers like to feel the cash in their hand and collect their payout after a well-earned win on the horses, dogs or virtual games. Whether that is still the case in
If retail operators can capture that demand and bring the best of digital into the retail space, the fallout from FOBTs will quickly become a thing of the past. A new breed of self- service solutions is now live, such as our FLAVOR terminals, offering the potential to remodel the retail customer journey. Unlike any other SSBT offerings our self-service terminals are compact, cashless and convenient
P86 NEWSWIRE / INTERACTIVE / MARKET DATA
few years’ time remains to be seen. What is important for now is to recognise that customers want their user experience to be as simple and convenient as possible, and we must provide customers with that choice. Variety, after all, is the spice of life.
A quarter of UK betting shops have been slated for closure following restrictions cutting the maximum stake of FOBTs from £100 per spin to £2. What is the future for betting terminals?
Te retail industry needs to adapt to keep its dominant position, and there are many ways it can, both by meeting the evolving demands of the next demographic and by reducing the cost of operation. A new generation of customer wants their user experience to be as interactive, exciting and frictionless as possible, and it’s the industry’s job to deliver.
If retail operators can capture that demand and bring the best of digital into the retail space, the fallout from FOBTs will quickly become a thing of the past. A new breed of self-service solutions is now live, such as our FLAVOR
terminals, offering the potential to remodel the retail customer journey as we know it. Unlike any other SSBT offerings on the market our self-service terminals are compact, cashless and convenient, not only for the customer but for the operator, too. With no need to invest in or find space for large cabinets, it offers the opportunity to create the digitised in-shop experience the modern customer craves, servicing a far broader demographic in betting shops.
Exciting live action is also an essential proponent of the retail offering and our live betting channels meet that demand. Customers thrive on live sports and racing, and the better the quality of data and content you provide, the more engaged they will be. Tis blends the speed and efficiency of futuristic betting devices with the thrill of top-quality action and a cashless betting environment, providing customers with a genuine digitised retail journey.
Innovative new technology has flooded the retail sector, particularly mobile-first solutions. How have operators reacted?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112
