around with either realistic or abstract touches. Once I’ve shaped the initial concepts, I then start to collect references for visual and sound style, bringing it all together with mood boards. Te team then comes together to share ideas and brainstorm.
What are the most important artistic elements in creating an appealing game?
For me, each one is important! From the audio- visual side, the game should be consistent and standardised from every aspect. In a quality game, the player should feel that the experience offers fantastic design from each angle and achieving that means perfecting every detail.
How many design iterations do you have to go through before reaching the final concept?
It depends on how complicated the game is and the brief, but roughly it takes around two weeks to decide on the final concept. We then start exploring more, expanding on the initial ideas and diving deeper into the artwork and design.
What is the relationship between the maths of the game and the artistic style - and which is the most important in your view?
Both are equally important but in the initial stages of development, the mathematics take
Explore. Invent. Search. Surprise. Quality. At BF Games, we always set the bar high. We are lucky to have incredibly talented
teams across the business and technology that helps realise our visions. We don't compromise on quality, and always try to learn something new so that we can evolve at pace with technological advancements and changing player preferences. We do not
always follow the trends, and often try to carve out our own path to surprise our players.
precedent. Personally, I need to go deep into the math and get to know every detail of the game’s features before I can start working on the design concept, otherwise the process of sketching ideas is very hard.
How mindful are you of accusations that game design can be too cartoonish (appealing to children), stereotyping, or generic?
Stereotyping and cartoons are art styles by which we can visually communicate with players. We have, for example, a title like Candy Crush from King which has achieved great performance rates because it is a game with widespread familiarity across the globe. A cartoonish style can help reach a broader audience because everyone – whether they’re
young, mature, or older players - knows that visual language.
Is there a BF Games house style? How would you describe the signature of BF Games?
Explore. Invent. Search. Surprise. Quality. At BF Games, we always set the bar high. We are lucky to have incredibly talented teams across the business and technology that helps realise our visions. We don't compromise on quality, and always try to learn something new so that we can evolve at pace with technological advancements and changing player preferences. We do not always follow the trends, and often try to carve out our own path to surprise our players.
NEWSWIRE / INTERACTIVE / MARKET DATA P95
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