Operator News
FANTASY SPORTS
Guru Gowrappan, CEO of Verizon Media and Jim Murren, Chairman and CEO of MGM Resorts International have announced that Yahoo Sports has entered into a partnership with MGM Resorts and Roar Digital, a joint venture between global gaming industry leaders MGM Resorts and GVC Holdings to power sports betting for Yahoo Sports and create collaborative content experiences and live events. As part of the multi-year partnership, the integration will launch in the Yahoo Sports in the U.S., with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts.
“Te historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” said Gowrappan. “At Verizon Media we believe in building products that connect consumers’ to their passions and drive the deepest end-to-end value possible.”
“Tis partnership marks an important moment for BetMGM in the growing US sports betting sector,” said Murren. “Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
As part of this multi year partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and over 20 high profile major sporting and promotional
National News
Former New Jersey Gov. Chris Christie, who played a vital role in advancing legal sports betting in the United States, has warned of possible federal government intervention. He stated: “Te first and most important thing is that we need to keep the federal government out of this business . . . I don’t care whether you are Republican, Democrat, independent, or completely agnostic I think one thing we all can agree on is that
marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.
SBTech is continuing to make significant inroads into the US sports betting market. In Indiana it launched its sportsbook at Rising Star Casino under Churchill Downs’ BetAmerica brand. Indiana is the sixth state SBTech has opened a sportsbook within the past 18 months. Te BetAmerica sportsbook has self-service kiosks, cashiers and a full bar, and will soon add their online and mobile sports betting platform.
“We are very excited to be entering the great state of Indiana,” said Melissa Riahei, president of SBTech US. “Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”
SBTech also recently launched the Oregon State Lottery’s Scoreboard app in partnership with the Oregon State Lottery. It is the first online sports betting offering in the State of Oregon. Fans may wager via the Oregon Lottery Sports website and Scoreboard app, with land-based sports betting kiosks set to launch in 2020.
Oregon Lottery director Barry Pack said: “SBTech is an invaluable partner to us, and we look forward to using SBTech’s innovative products to provide an engaging, entertaining and seamless experience for our players.”
getting Washington involved in anything that really matters right now, is an absolute loser.”
Google will play an increasingly important role in the marketing of sports betting in the US as it continues to relax advertising rules. Sports betting advertising has now been authorized in Pennsylvania, Rhode Island, Montana, Iowa and Indiana adding those to Nevada, New Jersey and West Virginia.
Google’s “limited beta” programme launched in June for
DraftKings daily fantasy sports products are now available in Iowa. Recently passed legislation allows fantasy sports operators to offer paid fantasy contests in the state for the first time. “In time for the Week 8 games of NFL season and NBA tipoff, DraftKings is thrilled to show Te Hawkeye State why we have been able to establish ourselves as a premier destination for sports fans who want skin in the game,” said Matt Kalish, chief revenue officer and co-founder at DraftKings. “We are excited to offer Iowans our daily fantasy products, featuring the largest prize pools you’ll find anywhere in the world.”
DraftKings has also recently agreed a long- term extension to its partnership Sportradar. Sportradar will continue to be DraftKings’ supplier for data feeds and bet stimulation content. As part of the extension, Sportradar will provide DraftKings with access to a variety of official sports data feeds, including the NFL, MLB, and the NBA for sports betting and DFS. Te new Sportradar partnership will bring more instantaneous data feeds to the DraftKings Sportsbook, supplementing live and in-play wagering; with these offers becoming more prevalent as legalised sports betting continues to expand across the US.
“We are proud to extend our partnership with DraftKings, one of the most respected gaming companies in the US,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar. “DraftKings’ journey into sports betting has been a fantastic success, and we have been honoured to be on that journey with them. We look forward to continuing that success for many years to come.”
New Jersey with the company announcing that it would allow state-licensed gambling entities to promote sports betting content in the state.
Advertisers who wish to promote online sports betting content must submit a gambling certification request through the update Google’s “limited beta.” Adverts must not be targeted towards users under the age of 21, and participants may only promote online sports betting, and no other forms of online gambling, including Daily Fantasy Sports and online casinos.
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