Interactive
GAMES DESIGN - GRAPHICS BF GAMES
Do you take a different approach to create artwork for Bonnie and Clyde, for example, as opposed to a game such as Taste of China? And how culturally respectful are you during this process?
For each project, we have an individual approach. In Bonnie and Clyde, we try to connect the comic, cartoonish style with the familiar theme. With Taste of China, it was fundamental for us to visually present Chinese culture in the right way and pay close attention to the fine details. We took time to ensure that the final product connected with China's culture in a respectful way.
How large a portion of the design is animation, and does every element of the game need to be animated to appeal to players?
It's hard to say. Every title is balanced differently, so the level of animation depends on the style and type of game. In my opinion, animation should play an equal role because it is a significant part of the play, but at the same time shouldn’t take first place. Creating a quality player experience is not solely dependent on animation but the entire package. From the mechanics and math model to the audio, visuals and theme, it is the seamless confluence of all game elements that make a successful title.
I try to involve the whole team from an early stage, not just from the art and visual side but also the sound engineers. I openly share my ideas with them to help create unique sounds and music for our titles, building audio mood-boards that are based on the art reference materials. Working closely with the sound engineers on direction allows the sound effects and music to align perfectly with the animation and art style. P96 NEWSWIRE / INTERACTIVE / MARKET DATA
How collaborative is the process of creating a sound design to complement the finished game - and how involved are you in this process?
I try to involve the whole team from an early stage, not just from the art and visual side but also the sound engineers. I openly share my ideas with them to help create unique sounds and music for our titles, building audio mood- boards that are based on the art reference materials. Working closely with the sound engineers on direction allows the sound effects and music to align perfectly with the animation and art style.
In your opinion, how influential is the artwork to the success of a game?
It is, of course, an essential part, but not the defining factor. Just as the artwork contributes to a game’s popularity and performance, the mathematics and the logic of the game design from backend to frontend all plays a crucial role in making a successful title. At BF Games, we work together as a company to deliver the best games possible, with every team playing an important part.
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