When it comes to today’s digital-first world, there are plenty of tools offering a wealth of untapped opportunities for operators. Tis is especially the case when it comes to marketing and promotional outreach for today’s digitally connected customer, making the bricks-and- mortar channel ideal for encouraging impulsive buys. Some of the savvier operators out there already know this and are focusing heavily on delivering omni-channel experiences that allow them to benefit from the best of both worlds.
Is it safe for people to bet in a staff-less environment? Without people physically being in the shop, what solutions are there to prevent problem gambling, underage gambling and alcohol-influenced betting?
On a small-scale, with a targeted presence, a staff-less environment could be safe, convenient and enjoyable betting experience. However, as a blanket operation across all retail locations, the lack of in-store staff when it comes to expertise and problem solving cannot be replaced. It should be a ‘horses for courses’ solution.
Te social and sentimental value associated with the presence of a friendly member of staff isn’t something you find on a spreadsheet or computer instruction manual and I’m definitely not an advocate of such radical change. Technology is changing the face of retail and today’s betting experience needs a combination of both tech and the human touch. I predict an
Mobile apps along with centralised management systems will
have a key part to play. They’ve been the main driver behind the staff-less concept that we’re seeing take place in other sectors, such as with Amazon and Ali Express. The automation that is part and parcel of that process can also be adopted in the world of betting and gaming. Everything from powerful content
management systems to next-gen self-service betting terminals are all designed to offer a digitised experience that presents the latest content, odds, data and betting promotions.
intermediate less-staff store may very likely become the future as per the likes of IBM, Intel and Mastercard. Te future of retail gaming is all about omni-channel and delivering a bespoke service to suit each betting environment.
How will operators be able to display the latest odds and schedule promotions in a staff-less retail environment?
Mobile apps along with centralised management systems will have a key part to play here. Tey’ve been the main driver behind the staff- less concept that we’re seeing take place in other sectors, such as with Amazon and Ali Express. Te automation that is part and parcel of that process can also be adopted in the world of betting and gaming. Everything from
powerful content management systems (CMS) to next-gen self-service betting terminals (SSBTs) are all designed to offer a digitised experience that presents the latest content, odds, data and betting promotions.
Our CONNECT platform has been designed with this in mind. As a one-stop-shop for data and picture content management and publishing, apart from powering our betting channels, it also manages all content delivery to the shops’ screens, the players’ mobile betting apps as well as the SSBTs. Not only does it allow our partners to keep their players updated with the very latest betting information, but it also ensures they are constantly engaged with top-quality, action packed content. Alongside, our modern FLAVOR suite of SSBTs provide a fully digitised
NEWSWIRE / INTERACTIVE / MARKET DATA P85
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