Kambi continues US expansion with Seneca
Kambi’s Gerard Starkey
Shortly after G2E, Kambi group signed a multi-channel deal to supply on-property sports wagering products inside the three New York casinos operated by with Seneca
Ainsworth’s Julia Lopes and Thomas Torres with Rio Grand Ainsworth feeling Super Charged with Quick Spin
Te evolution of the popular QuickSpin brand was in full evidence at Ainsworth Game Technology’s booth with high performing titles such as Super Charged 7s, Super Lantern 8s, Super Crystal 7s and the recently released MultiPlay Super Charged 7s taking center stage alongside six new wheel games designed for maximum player engagement and strong casino operator return-on investment.
QuickSpin titles offer innovative uses of the giant wheel on the sleek A640 portrait screen cabinet. Turbo Charged 7s offers four unique Linked Progressive jackpots with QuickSpin game play. Te multi-denom configurable titles give penny players chance to chase top awards starting at $2,500, with even bigger jackpots for larger denoms up to a huge $25,000 jackpot for 10-cent players.
Super Lit Vegas adds to the QuickSpin family by offering a persistent state style of game that enables players to collect wheel spins over seven spin cycles. On the seventh spin wilds and wheel symbols are revealed for big wins.
Super Charged 7s Classic takes QuickSpin gameplay to the High Denomination market with a five-line or nine-line game. Tis new title maintains a high wheel spin frequency on 25- cent and $1 denominations.
Additionally, Ainsworth was showing Super Sonic 7s, a version of Super Charged 7s built for the EVO and A600 dual screen cabinets, alongside several other versions for QuickSpin created to expand the power Ainsworth’s top performing brand.
Ainsworth High Denomination content has been among the top earning games in North America for several years. Te development of these math models continues strong with the upcoming release of several new titles built specifically for high denom players with titles like Mustang Money 2, Dollar Chief, Dollar Action and Grand Dragon can now be placed on single-screen
cabinets, including the A640 and A560SL Noir. Elsewhere in the booth’s high limit area, casino operators can check out two new Symbol Driven Linked Progressive games built specifically for high denom: Kanga Riches and Fortune Ox
New brands like Ultimate Upgrade, a persistent state game with five play mechanics and Electric Cash, a Hold and Spin game with a Linked Progressive jackpot, can be placed on multiple styles of Ainsworth cabinets including the A640 and EVO cabinet
Te A640, Ainsworth top selling box, offers a 40- inch high-definition LCD game screen, touchscreen LCD button deck and 27-inch LCD topper. In addition to the wealth of QuickSpin content, new titles debuting on the A640 include Reel Force, a series of time-on-device style games with a Cascading Reels feature, and Galaga, part of Ainsworth’s partnership with BANDAI NAMCO Entertainment Inc.
Te past two years has brought continued success to Ainsworth in Central Determination Gaming markets, including expanding in Class II jurisdictions across the US, growth in Washington State markets and the successful implementation of Historical Horse Racing games.
One of its standout games for Latin American markets meanwhile was Rio Grande Los Toritos, which follows the success of Rio Grande Rapids, which has been an iconic brand with a tremendous performance in casinos over the years.
Te multi-channel deal will be rolled out at Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca. Subject to regulatory approval, and will also see Bragg Gaming Group provide casino and player account management through its subsidiary ORYX.
All three casino premises will benefit from Kambi’s modern on-property sports wagering solutions, including its state-of-the-art betting kiosks, fully- configurable digital signage, free-to-play sportsbook product, and innovative Bring Your Own Device technology, which enables bettors to view lines and build bets on mobile for quick and easy placement at the property.
Te deal follows agreements with Penn National Gaming, the largest regional gaming operator in North America, and JACK Entertainment, a leading gaming entertainment brand in Ohio. It recently completed multiple customer launches globally across retail and online, including seven casinos in the US and it took the first legal bet in New York and launched on the first day of regulation in Indiana and Iowa. Online or on-property launches recently took place across the states of New York, Iowa, Indiana, Pennsylvania, New Jersey and West Virginia. Among those launches was Unibet, who made its US sports betting debut in New Jersey and then launched retail in Pennsylvania.
Kristian Nylén, Kambi Chief Executive Officer, said of the US market: “Although the speed of regulation is noteworthy, there is still a long way to go before the true shape of the US sports betting landscape becomes clear – the significant thing for a provider is having the scalability to meet differing market demands in an assured and secure manner. When considering regulatory requirements, differences between states don’t necessarily need to mean fundamental changes at the product level - just look at what we’ve seen in Pennsylvania so far, with the pricing offered on a par with those in the more favourably taxed New Jersey.
“I actually believe, over time, states’ regulatory demands may even become more relaxed,” he added. “By that I mean increasing numbers of states will follow more closely the example of New Jersey, which has a flourishing market due to its sensible regulation and taxation of both online and on-property. Many states that initially only permit on-property will, I feel, realise the benefits of online for a variety of reasons, including the greater protection of bettors."
NEWSWIRE / INTERACTIVE / MARKET DATA P83
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