Interactive
LIVE CASINO - ONLINE GENTING ONLINE / AUTHENTIC GAMING
Genting Online: keeping things Authentic
Jeremy Taylor, Managing Director of Genting Online, discusses the recent acquisition of Authentic Gaming and plans for developing the live casino sector in relation to land-based
What’s Genting’s background in the live casino sector? What is your custom offer?
Jeremy Taylor Managing Director, Genting Online
Jeremy is responsible for developing the GentingBet brand in the UK and into Europe. He has led the relaunch of GentingBet, aligning Genting’s core product offering (casino games, live casino content and sportsbook) to a single, distinct brand while creating an accessible and safe online gaming environment for customers. Long term, Jeremy is tasked with launching GentingBet’s ‘best in class’ product offering to new and developing markets as the brand looks to draw on its global heritage to aid its international growth.
Before joining GentingBet, Jeremy spent five years at the Betsson Group where held several senior marketing roles including Group Marketing Director.
Genting is a leading provider of live casino games and experiences and we continue to innovate in the sector and to expand our offering. We have been adding new titles and venues to our platform throughout this year and in the last few weeks alone have added Roulette Live From Crockfords and Baccarat Live From Genting Casino in Chinatown, London. Both of these are really exciting additions, but being able to give players the opportunity to play a table at Crockfords – a name recognised throughout the world and synonymous with exclusivity, prestige and quality – well that is quite a special USP that can’t be replicated by any of our competitors.
Tis ability to harness our unique, global, land- based estate really sets us apart in the sector and means that we are ideally placed to capitalise on all of the opportunity that the live casino market presents. For example, in the UK alone, Genting has 180 Live Roulette Tables in our land based properties. We are now – with the acquisition of Authentic Gaming – uniquely positioned to cost effectively bring a superior live roulette experience from these tables to our online players, and that opens up huge opportunity to maximise the potential of the £1bn Live Casino market in the UK.
Our long term vision for the future is that customers will be able to play at any of our casinos in the world – for example in London, Malaysia, Singapore, Cairo, Bahamas, New York, Vegas – in an immersive experience, from the comfort of their own surroundings. I think it signifies a real step-change in the way gamers
P100 NEWSWIRE / INTERACTIVE / MARKET DATA
play online and to be at the forefront of that is very exciting.
Could you outline the strategy behind the acquisition of Authentic Gaming? What inspired the purchase?
We are always open to opportunities that help grow and develop our business. In Authentic, we saw an organisation that closely matched ours in terms of strategy, culture, people, passions and product. Te acquisition also means we are able to immediately benefit from all of their years of technical experience and development, which is incredibly valuable as we continue to expand our foothold in the live casino market.
Of all the live casino operators in the
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