Insight
UNITED KINGDOM Betting and Gaming Council
Wes Himes Interim CEO, Betting and Gaming Council
One of the first actions is a new four- year national programme to educate young people, which is being shaped and delivered by two charities, GamCare and YGAM. The charities will work with young people, their parents, families and the youth professional workforce to improve awareness and understanding of the risks associated with gambling. The Commitments will also see the development of new codes of conduct for direct and affiliate marketing and sponsorship activities.
Consensus and collaboration at the heart of new trade body
This is a really important and exciting time for our industry. Creating a new trade body that covers a broad
spectrum of our industry has been talked about for a long time but I’m really pleased that we’ve finally got there. The Betting and Gaming Council not only represents the majority of betting and gaming, it represents 90 percent of the market. Covering small, medium and large companies from betting shops to casinos and online betting and gaming businesses. Wes Himes, Interim CEO, Betting and Gaming Council
At the beginning of November, the Remote Gambling Association and the Association of British Bookmakers were replaced by the Betting and Gaming Council. G3 interviews Interim CEO, Wes Himes, about the remit of the new association and the need for collaboration and consensus in the gaming industry
In November, the Remote Gambling Association and the Association of British Bookmakers were replaced by the Betting and Gaming Council. What is the role of this new body?
Tis is a really important and exciting time for our industry. Creating a new trade body that covers a broad spectrum of our industry has been talked about for a long time, but I’m really pleased that we’ve finally got there. Te Betting and Gaming Council not only represents the majority of betting and gaming, it represents 90 percent of the market. Covering small, medium and large companies from betting shops to casinos and online betting and gaming businesses.
Te mission of the Betting and Gaming Council is straight forward, it is to champion industry standards in betting and gaming to ensure an enjoyable, fair and safe betting and gaming experience for all customers.
In early November, we announced a package of Safer Gambling Commitments, representing 22 actions, to address the harm gambling can cause to customers and young people.
Te Safer Gambling Commitments represent the most comprehensive set of measures from a wide group of leaders across the sector to support the UK
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Gambling Commission’s National Strategy to Reduce Gambling Harms. Tey will deliver long- term and fundamental changes in how gambling companies are run in the UK and how they empower, protect and support their customers.
Te five core safer gambling Commitments are targeted to: Prevent underage gambling and protect young people; Increase support for treatment of gambling harm; Strengthen and expand codes of practice for advertising and marketing; Protect and empower our customers and; Promote a culture of safer gambling.
One of the first actions is a new four-year national programme to educate young people, which is being shaped and delivered by two charities, GamCare and YGAM. Te charities will work with young people, their parents, families and the youth professional workforce to improve awareness and understanding of the risks associated with gambling.
Te Commitments will also see the development of new codes of conduct for direct and affiliate marketing and sponsorship activities.
To ensure transparency, we have also committed that the Safer Gambling Commitments will be regularly and publicly reported on, with an
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